PubNub > Case Studies > Veeps Transforms the Way Artists Connect with Fans

Veeps Transforms the Way Artists Connect with Fans

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Customer Company Size
SME
Country
  • United States
Product
  • PubNub
Tech Stack
  • Webhooks
  • API
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Brand Awareness
  • Digital Expertise
Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
  • Software
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
  • Remote Collaboration
  • Remote Control
Services
  • Software Design & Engineering Services
  • System Integration
About The Customer
Veeps is a platform dedicated to bringing artists closer to their fans through a revolutionary live-stream experience. It allows artists to interact directly with their audience, creating engaging and unique experiences. The platform supports various devices, including web, mobile, and TV apps, making live experiences more accessible to a global audience. Veeps has hosted virtual concerts for numerous artists, including Bob Dylan, Patti Smith, and Liam Payne, allowing them to choose their live event settings, monetize content, and interact directly with fans.
The Challenge
Veeps needed a reliable and scalable solution to handle real-time chat during live-streamed performances. Their previous solutions lacked the flexibility and scalability required to maintain their infrastructure in-house. They needed a platform that could handle a high number of concurrent users and deliver messages fast and reliably, ensuring a seamless experience for both artists and fans.
The Solution
Veeps chose PubNub to power their real-time chat during live concerts. PubNub's solution allows artists to read and respond to fan comments in real time, enhancing fan engagement. The platform can handle live, concurrent messages without latency issues, even as audience numbers fluctuate. Additionally, Veeps uses PubNub to push live video feeds to specific web pages using webhooks, preventing outages and ensuring a seamless user experience. This reliability allows Veeps to focus on building a great user experience without scaling every part of their infrastructure.
Operational Impact
  • Veeps can handle billions of live chat messages without latency issues, ensuring a seamless experience for users.
  • The platform's reliability allows fans to be fully engaged in live performances without experiencing outages or delays.
  • Veeps' API works cross-functionally with different apps and devices, providing flexibility and control to create unique live music experiences.
  • The engineering and Solution Architects teams at PubNub provide fast answers and creative solutions, supporting Veeps' scalability.
Quantitative Benefit
  • Veeps has delivered billions of messages through PubNub.

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