Veritone Achieves 340% ROI and Generates $3.5M Pipeline with Qualified in 12 Months
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Qualified
- Salesloft
- Salesforce
- 6sense
- Slack
Tech Stack
- Salesforce Integration
- Slack Integration
- 6sense Data
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Demand Planning & Forecasting
- Predictive Replenishment
- Remote Collaboration
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Veritone, headquartered in Denver, Colorado, is a leading provider of artificial intelligence (AI) technology and solutions. The company aims to democratize AI and create a safer, more vibrant, transparent, and empowered society. Veritone's proprietary operating system orchestrates an expanding ecosystem of machine-learning models to convert video, audio, and other data sources into actionable intelligence. With over 700 employees and two offices across the US, Veritone is a world-class provider of AI technologies and solutions. The company has been recognized with awards such as the Deloitte 2022 Technology Fast 500 Awards and is trusted by major organizations like Amazon, CNN, ESPN, and the U.S. Air Force. Veritone specializes in AI technologies that humanize digital engagements, improving customer experiences and optimizing sales and marketing initiatives.
The Challenge
Veritone faced challenges with their extensive website, which contained a large amount of content, making it difficult for visitors to find the products and resources they needed. The Chief Marketing Officer, Scott Leatherman, recognized the need to improve visitor engagement and streamline the process of connecting visitors with relevant information. With 18 solutions across five different businesses, Veritone needed a way to break through the digital noise and guide visitors to pertinent content, ultimately increasing pipeline and engagement. The company evaluated different solutions and found that Qualified stood out due to its customer success team and ability to meet Veritone's needs for engaging prospects and moving them through the sales funnel.
The Solution
Veritone implemented Qualified, a platform that helps companies generate pipeline faster by identifying valuable visitors, starting sales conversations, and uncovering buying intent signals. Qualified provided Veritone with a dedicated Salesforce-certified implementation consultant to develop a strategy that included segmenting website traffic to focus on high-priority visitors, using Salesforce and 6sense data to route visitors to assigned sales development representatives (SDRs), and personalizing experiences across high-intent pages. The platform also integrated with Slack to notify sales reps when a visitor from an assigned account was on the site, allowing for quick, personalized greetings. The SDR team, led by Sales Development Manager Kevin Joshi, used Qualified Conversations to monitor important buyers and categorize visitors into segments like Current Customer, Known Contact, and Qualified Lead. The integration with Salesforce allowed for automatic routing of visitors to their assigned SDRs. Additionally, the integration with Salesloft enabled reps to prioritize outbound efforts and greet buyers from a Salesloft sequence, delivering a seamless buying experience across channels.
Operational Impact
Quantitative Benefit
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