Verse Empowers Centriq with 24/7 Coverage and Boosts Live Lead Response Rate

Centriq Training is a premier institution that helps individuals advance their IT careers under the Tek Ladder brand. They are known for their top-of-the-line training programs and commitment to helping their students succeed in the IT field. However, despite their reputation and quality of service, they were struggling with managing live leads and aged inquiries due to a lack of sufficient staff and time. This was hindering their growth and ability to reach out to potential students. They needed a solution that could help them manage their leads effectively, re-engage past inquiries, and streamline their appointment scheduling process.

Centriq Training, a leading institution in advancing IT careers under the Tek Ladder brand, was facing a significant challenge. Despite their top-tier status, they were struggling to reach out to live leads and aged inquiries due to a lack of staff and time. The inability to promptly respond to and qualify leads was a significant hurdle in their growth strategy. The situation was further complicated by the need to re-engage past student inquiries and schedule appointments for prospective students. The challenge was not only to manage the current live leads but also to rekindle interest among past inquiries and ensure a smooth appointment scheduling process.

To overcome these challenges, Centriq Training turned to Verse. Verse provided a comprehensive solution that included 24/7 live lead response and qualification. This meant that no matter when a lead came in, there was always someone available to respond and qualify the lead, ensuring no opportunities were missed. In addition to this, Verse also took on the task of re-engaging past student inquiries. This involved reaching out to individuals who had previously shown interest in Centriq's offerings and reigniting their interest. Furthermore, Verse also handled appointment scheduling for prospective students, ensuring a seamless process for those interested in pursuing their IT careers with Centriq. Custom automated follow-up campaigns were also implemented for incomplete assessments, ensuring that potential students were not lost due to incomplete processes.

• The solution provided by Verse had a significant impact on Centriq Training's operations. With 24/7 coverage, they were able to respond to and qualify leads round the clock, ensuring no opportunities were missed. This not only improved their lead management but also increased their response and qualification rates significantly. The re-engagement of past student inquiries also yielded positive results, with nearly half of the past inquiries responding to the re-engagement efforts. The appointment scheduling process for prospective students was also streamlined, making it easier for interested individuals to book their appointments. The custom automated follow-up campaigns for incomplete assessments ensured that potential students were not lost due to incomplete processes, further enhancing Centriq's student engagement.

• Achieved a 76% live lead response rate

• Attained a 54% qualification rate for live leads

• Managed to re-engage past student inquiries with a 48% response rate