Vidyard's Successful Integration of Stream Feeds for Enhanced User Notifications
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Cement
Applicable Functions
- Procurement
- Sales & Marketing
Services
- System Integration
About The Customer
Vidyard is a platform that enables teams to incorporate video into every stage of the sales cycle, promoting personalization in virtual selling. It allows sales professionals to stand out in the crowd, showcase their product and personality, boost response rates, and tailor unique follow-up messages to prospects. Vidyard is also a useful tool for marketers, enabling them to seamlessly embed video on their website, view insightful performance analytics, and deliver ad-free streaming to viewers. The platform has millions of global users, who access it through a Chrome extension, a main dashboard, and a mobile app.
The Challenge
Vidyard, a platform that promotes personalization in virtual selling, was facing a challenge with its existing notification feed solution. The solution was not as feature-rich or flexible as required, which was impacting the user experience. The engineering team was in search of a new solution that was not only easy to integrate but could also deliver a top-notch user experience. The challenge was further intensified by the impending launch of Vidyard's Chrome extension, which required a robust and efficient notification feed solution. The team was running out of time to find the right solution that could meet their needs and ensure a successful product launch.
The Solution
The solution to Vidyard's challenge came in the form of Stream Feeds, a feature-rich and flexible notification feed solution. Engineering Director Scott MacLellan discovered Stream Feeds through a Google search and decided to integrate it with Vidyard. The integration process was quick and easy, with MacLellan managing to integrate Stream Feeds with Vidyard in a single weekend. Stream Feeds now powers notifications for millions of global users of Vidyard's Chrome extension, main dashboard, and parts of its mobile app. The solution offers a rich list of features, including feed aggregation, reactions, notifications, and URL enrichment, providing the best possible user experience to Vidyard customers.
Operational Impact
Quantitative Benefit
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