Visibility, Accuracy and Efficiency Help Boost Company’s Growth
Customer Company Size
SME
Region
- America
Country
- Canada
Product
- Function Point
Tech Stack
- Cloud-based Solution
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Top Draw is a fully integrated online marketing agency founded in 1993, specializing in digital strategy, responsive websites, and web-based applications. The agency boasts an expert team of designers, strategists, developers, and analysts who connect design, technology, and real-life data to create custom online solutions that help businesses thrive. Over the last three years, Top Draw has experienced rapid growth, doubling its employee count from 12 to 27. The company needed a more efficient and integrated project management system to support its expanding client base and internal operations.
The Challenge
Top Draw faced significant challenges in managing projects due to the use of up to eight different software tools, which made information extraction and transfer prone to errors. The agency lacked a rapid means to review project health or assess internal department workloads, limiting their scalability. Synchronizing information was challenging, as the time-sheet software used to track staff hours did not show project health or organize projects. Reporting processes were slow, and the lack of visibility impeded the business's agility, making it difficult to react quickly to unexpected events or analyze clients' projects on a weekly basis. Without a unified project management system, growth seemed impossible, as increasing the number of clients and staff would result in a burdensome increase in pre-planning and time-management tasks.
The Solution
Top Draw chose Function Point as their all-in-one cloud-based solution to address their project management challenges. Function Point's integrated software system increased efficiency and reduced the chance of errors during data transfer between multiple software platforms. The accelerated reporting provided a barometer to gauge available human resources, and improved visibility on clients' projects made Top Draw more agile in responding to their needs. The immediacy of project metrics and increased visibility allowed staff to have more clarity on where to place their efforts, enabling nimble adjustments as client needs changed. Function Point helped Top Draw break through barriers to growth by supporting the company's ability to manage an increasing number of clients and employees without the need for extensive pre-planning. The online marketing company has been on a growth curve of 30% in revenue year over year, with Function Point playing a key role in aiding their expansion.
Operational Impact
Quantitative Benefit
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