Volvo Trucks Asia 360º: A Digital Content Marketing Success
About The Customer
The customer in this case study is Volvo Trucks, a global truck manufacturer based in Sweden. Volvo Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment, and marine and industrial engines. The company is committed to driving progress and delivering transport solutions that make a real difference. With the launch of the new Volvo FH truck, the company aimed to reinforce its brand promise and demonstrate its role in society, particularly in the Asian market.
The Challenge
Volvo Trucks faced the challenge of introducing their new Volvo FH truck to the Asian market. However, the company wanted to do more than just launch a new product. They aimed to demonstrate their role in society and align with their brand promise of 'Driving Progress'. The challenge was to create a marketing campaign that would not only introduce the new truck but also engage users with the brand and its values. The campaign needed to be innovative and interactive, offering a unique perspective of Asia and showcasing inspiring stories of progress.
The Solution
Volvo Trucks came up with a unique digital content marketing strategy called 'Asia 360º – Perspectives of Progress'. This was an interactive journey across Asia, presented through an online map. Users could navigate through the map and explore 360º panoramic photos of Asia, offering a never-before-seen perspective of the continent. The campaign also included videos of driven individuals, showcasing inspiring stories of progress. To further engage users, a Facebook contest was organized, offering users a chance to win a trip to Singapore. The campaign was designed to be immersive and engaging, offering users a unique experience while introducing the new Volvo FH truck.
Operational Impact
Quantitative Benefit
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