Walmart Unveils AI, AR-driven Adaptive Retail Strategy for Hyper-Personalized Shopping Experiences

Walmart Inc. is a leading global retailer known for its commitment to providing affordable and convenient shopping experiences to customers worldwide. With a strong presence in both physical stores and online platforms, Walmart serves approximately 255 million customers each week across more than 10,500 stores and numerous eCommerce websites in 19 countries. The company is recognized for its people-led, tech-powered approach, leveraging advanced technologies to enhance customer experiences and drive operational efficiency. Walmart's dedication to sustainability, corporate philanthropy, and employment opportunities further solidifies its position as a socially responsible and customer-centric organization. As a large corporate entity, Walmart employs approximately 2.1 million associates globally and reported a fiscal year 2024 revenue of $648 billion. The company's innovative strategies, such as the Adaptive Retail initiative, demonstrate its commitment to staying at the forefront of the retail industry by embracing cutting-edge technologies like artificial intelligence, augmented reality, and immersive commerce platforms. Through these efforts, Walmart aims to create hyper-personalized shopping experiences that cater to the evolving needs and preferences of its diverse customer base.

Walmart is facing the challenge of meeting the evolving expectations of modern consumers who demand highly personalized and engaging shopping experiences. With the rise of digital technologies, customers now expect seamless integration between online and in-store shopping, as well as personalized interactions that cater to their individual preferences. The retail giant recognizes the need to adapt to these changing consumer behaviors and leverage advanced technologies to create a more immersive and personalized shopping environment. Additionally, Walmart aims to capture the attention of younger generations who often engage in shopping as a secondary activity while participating in other digital experiences, such as gaming. To address these challenges, Walmart is focusing on developing innovative solutions that combine artificial intelligence, augmented reality, and immersive commerce platforms. By doing so, the company aims to create a new era of retail, known as Adaptive Retail, where shopping experiences are tailored to the unique needs and preferences of each customer. This approach not only enhances customer satisfaction but also positions Walmart as a leader in the retail industry by setting new standards for personalized and immersive shopping experiences.

Walmart has unveiled its Adaptive Retail strategy, which leverages advanced technologies such as artificial intelligence (AI), Generative AI (GenAI), and augmented reality (AR) to create hyper-personalized shopping experiences. The company has developed proprietary platforms, including Wallaby, a series of retail-specific Large Language Models (LLMs), to enhance customer interactions. Wallaby is trained with decades of Walmart data, enabling it to provide highly contextual and tailored responses that align with Walmart's core values. Additionally, Walmart has introduced a more personalized version of its AI-powered Customer Support Assistant, which recognizes customers from the start and takes actions like finding orders and managing returns. This approach has resulted in smoother customer experiences and increased satisfaction. Furthermore, Walmart has developed a Content Decision Platform that uses AI-based technology to understand customer preferences and predict the type of content they would like to see on Walmart.com. This platform enables the creation of unique homepages for each shopper, making the online shopping experience as personalized as stepping into a store designed exclusively for them. The U.S. experience is expected to launch by the end of next year, with plans to expand to international markets such as Canada and Mexico. To further enhance the shopping experience, Walmart has developed an AR platform called Retina, which creates 3D assets and immersive commerce APIs. These technologies allow Walmart to bring its shopping experience into new virtual social environments, unlocking new revenue streams and positioning the company at the forefront of Adaptive Retail. Retina powers 10 AR experiences across Walmart U.S. and Sam's Club, resulting in increased customer adoption, reduced return rates, and improved conversion rates. Looking ahead, Walmart plans to expand its AR experiences to international markets and create more interactive features, such

• Walmart's Adaptive Retail strategy has led to the development of proprietary platforms like Wallaby and Retina, enhancing customer interactions and creating immersive shopping experiences.
• The introduction of a more personalized AI-powered Customer Support Assistant has resulted in smoother customer experiences and increased satisfaction.
• The Content Decision Platform enables the creation of unique homepages for each shopper, making the online shopping experience highly personalized.
• Retina powers 10 AR experiences across Walmart U.S. and Sam's Club, leading to increased customer adoption, reduced return rates, and improved conversion rates.
• Walmart's use of immersive commerce APIs allows the company to bring its shopping experience into new virtual social environments, unlocking new revenue streams.

• Walmart serves approximately 255 million customers each week.
• The company operates more than 10,500 stores in 19 countries.
• Walmart employs approximately 2.1 million associates worldwide.
• The company's fiscal year 2024 revenue was $648 billion.