Wefarm: Empowering Small-Scale Farmers with Two-Way SMS Technology
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Robots - Wheeled Robots
Applicable Industries
- Agriculture
- Telecommunications
Use Cases
- Farm Monitoring & Precision Farming
About The Customer
Wefarm is a digital platform that aims to empower millions of small-scale farmers to realize their true economic potential as a global community. The platform ensures that these farmers can connect and share information with other farmers across all forms of available technology. It also enables them to access quality inputs at fairer prices through Wefarm’s retailer network, and earn more from the value chain than they currently do. Wefarm's vision is to support and educate farmers at scale, and it primarily uses SMS technology to achieve this goal.
The Challenge
Wefarm, a digital platform for small-scale farmers, was launched in 2015 with the vision of connecting these farmers with the resources and people they need to succeed. The majority of these farmers had mobile phones, but reliable mobile internet access was scarce. Therefore, Wefarm relied on SMS to increase the knowledge of its members, allowing them to ask questions and receive answers from fellow members. This bridged the gap between farming communities that were previously separated by geographical distance. However, as Wefarm planned to expand to other regions, it faced the challenge of finding a reliable global messaging provider to support its SMS-based platform.
The Solution
Wefarm chose Infobip’s two-way SMS solution due to its proven track record of fast and reliable delivery at scale. Infobip has direct connections to over 700+ mobile network operators, is compliant with all local telecom regulations, and provides 24/7 customer service. With this solution, farmers can text a Wefarm number in their country and register using their name. They can then ask questions, get answers, share knowledge, and access farming inputs in one of four languages, simply by texting their local number. This solution has enabled Wefarm to scale its platform and share the knowledge of millions of farmers.
Operational Impact
Quantitative Benefit
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