WhatConverts uses the Bandwidth API to help companies understand which advertising channels are the most powerful
Customer Company Size
SME
Region
- America
Country
- United States
Product
- WhatConverts
- Bandwidth API
Tech Stack
- API
- CPaaS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
About The Customer
WhatConverts is a company that provides call lead tracking services to small businesses. The company was founded by Jeremy Helms and Michael Cooney with the aim of helping businesses understand which marketing channels are the most effective. They offer a single, streamlined software that combines call tracking, web forms, and ecommerce metrics. Their customers are businesses that spend thousands of dollars each year on various advertising channels such as Google Adwords campaigns, social media marketing, and magazine ads. WhatConverts steps in to provide these businesses with access to metrics that educate them on which marketing channels are converting the most leads into sales.
The Challenge
WhatConverts, a call lead tracking company, was previously using another CPaaS (communications platform as a service) provider before switching to Bandwidth in 2015. The company was seeking a cost-effective solution that could provide a robust API for issuing customer phone numbers in their local area codes. The API needed to be dynamic enough to work with their existing software and simple enough to issue new phone numbers without confusion. Customers desired local area codes to match their places of business, enhancing their local presence.
The Solution
Bandwidth, a CPaaS provider with its own network, provided WhatConverts with a dynamic solution for connecting customers with area codes nationwide. Bandwidth worked closely with WhatConverts to customize the communications platform to their exact requirements. The call lead tracking company was able to maintain a direct line to Bandwidth API experts who were immediately responsive to questions about the integration. A simple solution was crucial for getting area codes in places where WhatConverts customers resided, and handling calls successfully. Now, WhatConverts customers can easily sign up for a new number through Bandwidth’s streamlined API platform.
Operational Impact
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Vodafone Hosted On AWS
Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.
Case Study
SKT, Construction of Smart Office Environment
SK T-Tower is the headquarters of SK Telecom. Inside the building, different types of mobile devices, such as laptops, smartphones and tablets, are in use, and with the increase in WLAN traffic and the use of quality multimedia data, the volume of wireless data sees an explosive growth. Users want limitless Internet access in various places in addition to designated areas.
