When drivers advocated for KeepTruckin, BDR listened
Customer Company Size
SME
Region
- America
Country
- Canada
- United States
Product
- KeepTruckin App
- Omnitracs IVG
Tech Stack
- Fleet Management Technology
- ELD Compliance Technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Employee Satisfaction
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Fleet Management
- Vehicle Performance Monitoring
Services
- System Integration
About The Customer
BDR International is a Canadian trucking company that was established in 1990. The company prides itself on a strong trucking culture and low driver turnover. BDR acquired M.P. Enterprises and GLG Express, with services that include coverage throughout North America. The asset area of BDR’s business covers LTL services throughout Ontario and parts of the U.S. BDR places a strong emphasis on taking care of its employees and customers. The company has a high driver retention rate, with only 8 percent of their drivers turning over. BDR's Safety Manager, Michelle Yeck, attributes this to the company's culture and the way they treat their drivers.
The Challenge
BDR International, a Canadian trucking company, was facing challenges with their existing fleet management technology from Omnitracs. The equipment was large, the installation process was lengthy, and updates had to be done manually using a USB plugin, making the system cumbersome to use. Furthermore, when the devices broke down, BDR had limited options for repair or replacement, especially after the warranties expired. The company was also under pressure to comply with the ELD Mandate for their U.S. and cross-border operations. BDR was looking for a solution that was user-friendly and would help them move their fleet into the future.
The Solution
BDR decided to switch to the KeepTruckin App for their fleet management needs. The decision was influenced by the drivers themselves, who found the app easy to use and had started downloading it on their own. BDR management was receptive to this feedback and began gathering more information on KeepTruckin’s Buyout program. Impressed with the convenience of the program, BDR was able to make the switch before the U.S. ELD Mandate went into effect. The KeepTruckin App made it easy for BDR to comply with the ELD Mandate and avoid Hours of Service (HOS) violations. BDR management reinforced safe and compliant behavior with clear policies and communication.
Operational Impact
Quantitative Benefit
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