With Google Optimize 360 Transavia cuts mobile homepage bounce rate by 77%
Customer Company Size
Large Corporate
Region
- Europe
Product
- Google Optimize 360
- Google Analytics 360
Tech Stack
- A/B Testing
- Web Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
About The Customer
Transavia is a Dutch low-cost airline that offers charter flights and scheduled flights to summer and winter holiday destinations around Europe and to the Mediterranean. The company is headquartered in the Netherlands. Transavia offers attractive basic ticket prices for leisure and business travellers. The company has a strong focus on improving the digital experience for its customers, particularly on mobile devices. Transavia's goal is to help customers find the relevant product as quickly and easily as possible, and to drive revenue and internet check-in rates.
The Challenge
Transavia Airlines, a Dutch low-cost airline, was facing a challenge with its digital experience, particularly on mobile devices. With an increasing number of consumers researching and booking travel on mobile devices, the brand wanted to help customers find the relevant product as quickly and easily as possible. The company shifted its focus from introducing new products to optimizing existing ones, with the goal of improving the digital experience to drive revenue and internet check-in rates. Transavia had a process for continuous optimization in place, but it needed a more efficient and effective solution.
The Solution
Transavia decided to use Google's Optimize 360 and Analytics 360 to improve its digital experience. The seamless integration between these two tools enabled fast prototyping and testing. Transavia was able to build prototypes of accepted test hypotheses in its A/B testing tool, which helped to ensure that its resources were not burdened by developments that were not yet validated. The company focused on validated ideas that brought relevance and avoided waste by only building things its customers really wanted or needed. Transavia is currently running ten A/B tests a month on average, with a focus on mobile usability and page speed.
Operational Impact
Quantitative Benefit
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