Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Services
- System Integration
About The Customer
Yespo, founded in 2012 and formerly known as eSputnik, is a B2C omnichannel customer data platform that aims to help businesses streamline their marketing efforts. They empower brands to manage cross-channel campaigns and deliver the best personalized communications to eCommerce and retail businesses across Europe. Their customer-centric vision inspires them to constantly develop new features and best practices based on their customers’ needs to ensure their marketing campaigns drive the best results. Yespo helps automate marketing for online businesses that want to leverage large volumes of data to communicate with customers over various messaging channels.
The Challenge
Yespo, a B2C omnichannel customer data platform, was seeking to enhance its omnichannel capabilities by adding a scalable rich media messaging channel to its existing portfolio. The company wanted to leverage large volumes of data to communicate with customers over various messaging channels. The addition of Viber was strategic due to its high penetration and adoption rates in Yespo's target regions, its rich media capabilities that make messaging campaigns engaging and personalized, and its compatibility with Yespo's omnichannel flows. Yespo was looking for a wholesale partner that could integrate Viber into their platform and enable their clients to create flows for use cases such as cart abandonment, newsletters, and promotional offers with ease, thereby increasing the number of messages sent via the Yespo platform and revenue as well.
The Solution
Yespo chose Infobip as a wholesale partner to enable personalized brand-to-consumer connections, enhance the customer journey, and drive conversions in 190+ countries with Viber. With Infobip, Yespo was able to provide their clients with a variety of Viber Business Messages implementation options, and Viber Business Messages API for flexibility. The combination of Viber’s guaranteed deliverability, Infobip’s flexible APIs, and Yespo’s personalization capabilities ensured businesses had one-to-one communication with each customer. This helped Yespo provide a more comprehensive omnichannel solution to their clients along with new use cases. Now, marketers can segment customers and add dynamic content to messages based on their campaign interactions, website or app behavior, events, and more to send personalized messages over Viber. Yespo can offer various use cases over Viber, including promotional messages and transactional messages.
Operational Impact
Quantitative Benefit
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