Vonage > Case Studies > Yogaia's Interactive Online Yoga Studio Powered by Vonage Video

Yogaia's Interactive Online Yoga Studio Powered by Vonage Video

Technology Category

Platform as a Service (PaaS) - Application Development Platforms
Sensors - Camera / Video Systems

Applicable Industries

Telecommunications

Use Cases

Real-Time Location System (RTLS)
Time Sensitive Networking

Services

System Integration

About The Customer

Yogaia is a pioneering company in the fitness industry, offering the world's first interactive online yoga studio. They provide yoga classes that 'bend around your life', allowing users to practice yoga from the comfort of their own homes and at times that suit them. Yogaia's innovative approach to yoga instruction aims to make yoga more accessible and convenient for people around the world, regardless of their schedules. Their service is designed to be flexible and user-friendly, with the goal of bringing yoga lessons 'in your pocket' and enabling users to practice their moves at any time.

The Challenge

Yogaia, the world’s first interactive online yoga studio, faced the challenge of making yoga instruction accessible at any place and time. The traditional model of yoga classes often clashed with the busy schedules of potential users, and there was a lack of availability of classes or instructors at convenient times. Yogaia aimed to change this by enabling yoga enthusiasts worldwide to take classes at their convenience, from the comfort of their own homes, and with remote instructors. However, they needed a live video solution that offered great flexibility and control over who could see video streams in group sessions.

The Solution

Yogaia adopted the Vonage Video API platform to power their interactive video classes. This platform provided the flexibility Yogaia needed, allowing the teacher to see and correct all users simultaneously while preventing users from seeing each other. The platform’s interoperable web and mobile SDKs ensured high-quality video across devices, enabling effective interaction between student and teacher. This allowed class takers to be corrected and ask questions in real-time, whether they were using a laptop or an iPad. Additionally, the archiving capabilities of the Vonage Video API platform allowed Yogaia to record and distribute sessions, providing users with access to classes even if they were unavailable at the scheduled time.

Operational Impact

The implementation of the Vonage Video API platform has significantly expanded the reach of Yogaia's services, allowing them to offer interactive yoga classes to users worldwide at any time. The platform's flexibility and control over video streams have enabled effective real-time interaction between students and teachers, enhancing the learning experience. The ability to record and distribute sessions has also ensured that users can access classes even if they are unavailable at the scheduled time. As a result, Yogaia has not only increased its user base but also won awards for its service. The two-way webcam feature, in particular, has received positive feedback from users for enabling real-time feedback from teachers.

Quantitative Benefit

Yogaia can now host more than 100 new online yoga classes every week.
Classes are available around the clock, providing users with unprecedented flexibility.
The cost of a whole month of Yogaia is equivalent to the price of just one regular studio class, making it a more affordable option for users.