Areas of Focus
- Private Education Governance
- University Party Building
- University Curriculum Ideological and Political Education
- School Family Education Guidance
Work Experience
- Current - Guangzhou University - Director of the Department of Education
- Current - Guangzhou University - Deputy Director of the Institute of Higher Education
- Visiting Scholar - University of Wisconsin-Madison - Department of Educational Leadership and Policy Analysis
Academic Background & Achievements
- 1998-09 to 2002-07 Bachelor's Degree in English: Hunan Normal University
- 2002-09 to 2005-07 Master's Degree in Education: Guangzhou University
- 2010-09 to 2013-07 Doctorate in Education Economics and Management: Sun Yat-sen University
Publications
- Contemporary Foreign Education Research Obstacles, Xiaojun Zeng, 2003
- Discussion on the Voucher System and Basic Education Resource Allocation, Xiaojun Zeng, 2003
- New Institutional Economics Analysis of Educational Group Management, Xiaojun Zeng, 2003
- Brief Discussion on Educational Management: A Review of Private Education Group Management Model, Xiaojun Zeng, 2004
- Economic Analysis of Private Education Group Management, Xiaojun Zeng, 2006
- New Institutional Economics Analysis of Core Competitiveness of Private Universities, Xiaojun Zeng, 2006
- Motivations, Obstacles, and Development Paths of Private Higher Education Marketing, Xiaojun Zeng, 2007
- Economic Interpretation of Core Competitiveness of Educational Groups, Xiaojun Zeng, 2007
- Economic Analysis of Commercial Bribery in Universities, Xiaojun Zeng, 2007
- Strategies to Stimulate College Students' Learning Motivation, Xiaojun Zeng, 2008
- Analysis of the Current Situation and Cultivation Paths of College Students' Learning Ability, Xiaojun Zeng, 2008
- Analysis of the Causes of Commercial Bribery in Universities, Xiaojun Zeng, 2009
- Introduction of Marketing Concepts and Enrollment Strategies in Private Universities, Xiaojun Zeng, 2009
- Research on Relationship Marketing Strategy of Private Universities from the Perspective of Stakeholders, Xiaojun Zeng, 2009
- Analysis of the Financial Dilemma and Demand Price Elasticity of Private Higher Education, Xiaojun Zeng, 2009
- Network Ideological and Political Education from an Economic Perspective, Xiaojun Zeng, 2010
- Professional Development of Private Primary and Secondary School Teachers: A Study from the Perspective of Stakeholders, Xiaojun Zeng, 2010
- Moderate Intervention: The Role of Government in the Development of Private Universities, Xiaojun Zeng, 2011
- Institutional Analysis of Insufficient Social Donations in Private Higher Education, Xiaojun Zeng, 2011
- Rational Reflection and Implementation Strategies of Internal Marketing in Universities, Xiaojun Zeng, 2011
- Ideological and Political Education: A Study from the Perspective of New Institutionalism, Xiaojun Zeng
- Path Dependence Analysis of Cost Sharing in Private Higher Education, Xiaojun Zeng, 2013
- Enhancing Students' Innovation Ability through Collaborative Innovation, Xiaojun Zeng, 2013
- Economic Analysis of Government Intervention in Private Higher Education, Xiaojun Zeng
- Institutional Innovation: Path of Public Financial Support for the Development of Private Higher Education, Xiaojun Zeng, 2014
- Analysis of the Motivations for Government Intervention in Private Higher Education, Xiaojun Zeng, 2014
- Institutional Analysis of Educational Equity, Xiaojun Zeng, 2015
- Measures and Path Choices to Enhance the Attractiveness of Education for International Students in Guangdong, Xiaojun Zeng, 2015
- Motivations, Obstacles, and Countermeasures for the Development of Intermediary Organizations in Private Higher Education, Xiaojun Zeng, 2016
- Policy Tool Selection for the Supervision of Self-funded Overseas Study Intermediaries: A Content Analysis Based on Policy Texts, Xiaojun Zeng, 2016
- Obstacles and Breakthroughs in the Classification Management of Private Universities from the Perspective of Policy Tools, Xiaojun Zeng, 2016
- Internationalization of Higher Education in Japan: Motivations, Policies, and Challenges, Xiaojun Zeng, 2017
- Federal Financial Support for For-profit Private Universities in the United States, Xiaojun Zeng, 2018
- Blended Learning Design: A New Model to Ensure the Quality of Flipped Classroom Learning in Universities, Xiaojun Zeng, 2018
- Recognition and Improvement Strategies of Party Building Work in Private Universities: A Survey of Three Private Universities in Guangzhou, Xiaojun Zeng, 2019
Awards
- National '11th Five-Year Plan' Education Research Outstanding Achievement Award (First Prize)
- Guangzhou University Seventh Youth Teacher Classroom Teaching Competition (Second Prize) / 2014
- Guangzhou University Teaching Excellence Award (First Prize) / 2012, 2014, 2016, 2021
- Guangzhou University Teaching Excellence Award (Second Prize) / 2007, 2008, 2015, 2018, 2019, 2022, 2023
- Guangzhou University Outstanding Class Teacher Award / 2007, 2009, 2019
- Guangzhou University Sixth Teaching Achievement Award (Second Prize) / 2014
- Guangzhou University Ninth School-level Teaching Achievement Award (Higher Education) (First Prize) / 2021
- Guangzhou University First 'Teacher Ethics Model' / 2021
- Guangzhou University Outstanding Teacher / 2022
- Guangzhou University Curriculum Ideological and Political Excellent Teacher / 2023