Professor | Bing Shi | Asia Growth Partners

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Name	Bing Shi
Contact Information	shbing@mail.sysu.edu.cn
Language ability	English, Chinese
Province	Guangdong

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Name

Bing Shi

Contact Information

shbing@mail.sysu.edu.cn

Language ability

English, Chinese

Province

Guangdong

University/Lab Affiliation and Title	Sun Yat-Sen University
Faculty	Psychology
Academic Background & Achievements	1995: Bachelor's in English, University of Science and Technology Beijing 2005: Master's in Psychology, Peking University 2010: Ph.D. in Psychology, Temple University
Work Experience	2009-2010: Lecturer, Department of Psychology, Temple University 2010-2015: Lecturer, School of Management, Sun Yat-sen University 2015-present: Associate Professor, Department of Psychology, Sun Yat-sen University
Awards	2013: Outstanding Reviewer, Journal of Marketing 2014: Outstanding Faculty Member, University

University/Lab Affiliation and Title

Sun Yat-Sen University

Faculty

Psychology

Academic Background & Achievements

1995: Bachelor's in English, University of Science and Technology Beijing
2005: Master's in Psychology, Peking University
2010: Ph.D. in Psychology, Temple University

Work Experience

2009-2010: Lecturer, Department of Psychology, Temple University
2010-2015: Lecturer, School of Management, Sun Yat-sen University
2015-present: Associate Professor, Department of Psychology, Sun Yat-sen University

Awards

2013: Outstanding Reviewer, Journal of Marketing
2014: Outstanding Faculty Member, University

Areas of Focus	Social Psychology Consumer Psychology
Publications	Aesthetics-based mystery in advertising: The roles of consumers' high-end product perceptions and the construal levels of ad words, Shi, B., 2021 The impact of financial deprivation on prosocial behavior: Comparing the roles of face-saving consciousness versus status/success-gaining intention, Xie, S., & Shi, B., 2021 More proximal, more willing to purchase: The mechanism for variability in consumers’ purchase intention toward sincere vs. exciting brands, Hu, T., & Shi, B., 2020 The impact of dialectical thinking on Chinese consumer responses toward crisis related products, Shi, B., Wang, H., & Liu, W., 2018 Social- versus personal-oriented purchases: Impacts of worry versus sadness on young consumers, Shi, B., Li, S., Zhang, X., & Zhang, D., 2017 Antecedents of adolescent Chinese consumers’ purchase intention for local brands, Shi, B., Zhang, D., Xie, H., & Zhou, Y., 2016 Moderating effects of group status, cohesion, and ethnic composition on socialization of aggression in children’s peer groups, Shi, B., & Xie, H., 2014 Peer group influence on preadolescents’ attitudes toward material possessions: Social status benefits of material possessions, Shi, B., & Xie, H., 2013 Popular and non-popular subtypes of physically aggressive preadolescents: Continuity of aggression during the transition to middle school, Shi, B., & Xie, H., 2012 Socialization of physical and social aggression in early adolescents’ peer groups: High-status peers, gender, and individual status, Shi, B., & Xie, H., 2012 Gender similarities and differences in preadolescent peer groups: Group structure and ethnic diversity, Xie, H., & Shi, B., 2009

Areas of Focus

Social Psychology
Consumer Psychology

Publications

Aesthetics-based mystery in advertising: The roles of consumers' high-end product perceptions and the construal levels of ad words, Shi, B., 2021
The impact of financial deprivation on prosocial behavior: Comparing the roles of face-saving consciousness versus status/success-gaining intention, Xie, S., & Shi, B., 2021
More proximal, more willing to purchase: The mechanism for variability in consumers’ purchase intention toward sincere vs. exciting brands, Hu, T., & Shi, B., 2020
The impact of dialectical thinking on Chinese consumer responses toward crisis related products, Shi, B., Wang, H., & Liu, W., 2018
Social- versus personal-oriented purchases: Impacts of worry versus sadness on young consumers, Shi, B., Li, S., Zhang, X., & Zhang, D., 2017
Antecedents of adolescent Chinese consumers’ purchase intention for local brands, Shi, B., Zhang, D., Xie, H., & Zhou, Y., 2016
Moderating effects of group status, cohesion, and ethnic composition on socialization of aggression in children’s peer groups, Shi, B., & Xie, H., 2014
Peer group influence on preadolescents’ attitudes toward material possessions: Social status benefits of material possessions, Shi, B., & Xie, H., 2013
Popular and non-popular subtypes of physically aggressive preadolescents: Continuity of aggression during the transition to middle school, Shi, B., & Xie, H., 2012
Socialization of physical and social aggression in early adolescents’ peer groups: High-status peers, gender, and individual status, Shi, B., & Xie, H., 2012
Gender similarities and differences in preadolescent peer groups: Group structure and ethnic diversity, Xie, H., & Shi, B., 2009

Social Influence Brand Building Adolescent Behavior Leadership Development Consumer Behavior Psychological Research Cognitive Science Computer Programming Postdoctoral Research Multidisciplinary Studies

Jiang Jiang - Central China Normal University

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