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Bing Shi
Psychology
Sun Yat-Sen University
Guangdong
Language: English, Chinese
Social Influence
Brand Building
Adolescent Behavior
Leadership Development
Consumer Behavior
Psychological Research
Cognitive Science
Computer Programming
Postdoctoral Research
Multidisciplinary Studies
Areas of Focus
- Social Psychology
- Consumer Psychology
Work Experience
- 2009-2010: Lecturer, Department of Psychology, Temple University
- 2010-2015: Lecturer, School of Management, Sun Yat-sen University
- 2015-present: Associate Professor, Department of Psychology, Sun Yat-sen University
Academic Background & Achievements
- 1995: Bachelor's in English, University of Science and Technology Beijing
- 2005: Master's in Psychology, Peking University
- 2010: Ph.D. in Psychology, Temple University
Publications
- Aesthetics-based mystery in advertising: The roles of consumers' high-end product perceptions and the construal levels of ad words, Shi, B., 2021
- The impact of financial deprivation on prosocial behavior: Comparing the roles of face-saving consciousness versus status/success-gaining intention, Xie, S., & Shi, B., 2021
- More proximal, more willing to purchase: The mechanism for variability in consumers’ purchase intention toward sincere vs. exciting brands, Hu, T., & Shi, B., 2020
- The impact of dialectical thinking on Chinese consumer responses toward crisis related products, Shi, B., Wang, H., & Liu, W., 2018
- Social- versus personal-oriented purchases: Impacts of worry versus sadness on young consumers, Shi, B., Li, S., Zhang, X., & Zhang, D., 2017
- Antecedents of adolescent Chinese consumers’ purchase intention for local brands, Shi, B., Zhang, D., Xie, H., & Zhou, Y., 2016
- Moderating effects of group status, cohesion, and ethnic composition on socialization of aggression in children’s peer groups, Shi, B., & Xie, H., 2014
- Peer group influence on preadolescents’ attitudes toward material possessions: Social status benefits of material possessions, Shi, B., & Xie, H., 2013
- Popular and non-popular subtypes of physically aggressive preadolescents: Continuity of aggression during the transition to middle school, Shi, B., & Xie, H., 2012
- Socialization of physical and social aggression in early adolescents’ peer groups: High-status peers, gender, and individual status, Shi, B., & Xie, H., 2012
- Gender similarities and differences in preadolescent peer groups: Group structure and ethnic diversity, Xie, H., & Shi, B., 2009
Awards
- 2013: Outstanding Reviewer, Journal of Marketing
- 2014: Outstanding Faculty Member, University
