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Ning Liu
Psychology
Shandong Normal University
Shandong
Language: Chinese, English
Social Cognition
Behavioral Decision Making
Psychology
Experiments
Consumer Psychology
User Research
Impulse Buying
Power Dynamics
Patience
Self-Control
Areas of Focus
- Social Cognition and Behavioral Decision Making
Work Experience
- 2010.12-present - Shandong Normal University - School of Psychology
- 2008.10-2010.11 - Nokia China Research Institute - User Experience Researcher
- 2000.8-2002.8 - Inspur Group - Electronic Engineer
Academic Background & Achievements
- 2005.9-2008.7 PhD in Applied Psychology: Institute of Psychology, Chinese Academy of Sciences
- 2002.9-2005.7 Master's in Basic Psychology: Shandong Normal University
- 1996.9-2000.7 Bachelor's in Mechanical and Electronic Engineering: Northwest University of Light Industry
Publications
- Power and Impulse Buying: The Influence of Power Sensation and Impulse Buying Traits on Impulse Buying, Song Xue, Hou Junru, Li Zhao, Ning Liu, 2023
- Power and Patience: Passion or Ability? Passion-Ability Preference in Cooperative Relationships, Yan Yiren, Ning Liu, 2023
- The Influence of Self-Depletion on Impulse Buying: The Role of Interpretation Level, Ning Liu, Song Xue, Liu Jingwen, Xu Jingwen, Li Shouxin, 2023
- Power and Persuasion: The Value of Message-Audience Matching and Fluency, Yuan M., Ning Liu, 2023
- More Expensive, More Attractive? The Effect of Pricing on Gift Evaluation: Differences Between Giver and Receiver, Ning Liu, Lou Y., Wang X., Li S., 2022
- Power and Patience: The Influence of Power Sensation on Time Perception and Intertemporal Decision Making, Cai Jiaotao, Cao Rongrong, Ning Liu, 2022
- Create in the Snack Mountain: Appetite Stimulus Improves Creativity, Ruan Z., Ning Liu, 2022
- Environmental Orderliness Affects Self-Control and Creative Thinking: The Moderating Effects of Trait Self-Control, Li Z., Ning Liu, Li S., 2020
- Integrate or Separate? The Influence of Additional Cost Value and Pricing Method on Transaction Perceived Value, Fu Ruobing, Su Nan, Ning Liu, 2020
- The Influence of Psychological Distance on Consumer Evaluation of Multi-Functional Products: Differences Between Basic Functions and Additional Functions, Miao Xiaoyan, Ning Liu, 2020
- The Influence of Cover Story and Gain-Loss Frame on Risk Seeking of Individuals with Different Regulatory Orientations, Fu Ruobing, Li Pengpeng, Du Xiufang, Ning Liu, 2020
