Areas of Focus
- Consumer Research and Marketing
- Product Development and Market Launch
- Brand Management
- Customer Experience Management (CEM)
Work Experience
- 2021.5-Present - Beijing Normal University - Faculty Member
- 2018.9-Present - Zosi Tiancheng Data Consulting Co., Ltd. - Chief Expert
- 2016.10-2018.6 - Shangruitong Education Technology Co., Ltd. (Internet Education) - Deputy General Manager of the Business Department
- 2013.9-2016.6 - INTAGE Market Consulting (Shanghai) Co., Ltd. Beijing Branch - Deputy General Manager
- 2011.8-2013.8 - Cummins Emission Solutions (China) Co., Ltd. - Pricing Manager
- 2004.8-2011.8 - Sinotrust Market Research and Marketing Consulting Company - Research Manager, Research Director
- 2003.7-2004.8 - Beijing Shaohai Market Research Company - Research Analyst
- 1996.9-2000.9 - Xuzhou Normal University - Lecturer in the Department of Education
Academic Background & Achievements
- 2000.9-2003.7 PhD in Developmental and Educational Psychology: Beijing Normal University
- 1993.9-1996.7 Master's in Educational Psychology: Northwest Normal University
- 1989.9-1993.7 Bachelor's in Psychology: Shaanxi Normal University