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Wan Xiao'Ang
Psychology and Cognitive Sciences
Tsinghua University
Beijing
Language: English, Chinese
Crossmodal
Interaction
Ai
Sensory
Marketing
Consumer
Behavior
Psychology
Neuroscience
Virtual Reality
Areas of Focus
- Crossmodal Research
- Human-AI Interaction
- Sensory Marketing
- AI Marketing
Work Experience
- 2019-present - Tsinghua University - Professor
- 2010-2019 - Tsinghua University - Associate Professor
- 2009-2010 - Tsinghua University - Lecturer
Academic Background & Achievements
- 2003-2007 PhD: University of Illinois at Urbana-Champaign
- 2001-2003 Master's: Peking University
- 1997-2001 Bachelor's: Peking University
Publications
- Influence of flavor information on visual search: Attentional capture by and suppression of flavor-associated colors, Peng, Y., Wang, C., Qiu, R., Jiang, M., & Wan, X., 2024
- Nature's beauty versus urban bustle: Chinese folk music influences food choices by inducing mental imagery of different scenes, Qiu, L., & Wan, X., 2024
- Alone but together: Cloud-based commensality benefits physical and mental health, Wang, C., & Wan, X., 2023
- Influence of solitary or commensal dining advertisements on consumers’ expectations of and attitudes toward foods and restaurants, Wang, C., Zhao, Z., & Wan, X., 2022
- From brain variations to individual differences in the color–flavor incongruency effect: A combined VR and resting-state fMRI study, Huang, J., Zhao, P., & Wan, X., 2021
