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Zhanbo Zhao
School of Software and Microelectronics
BeiJing University
Beijing
Language: Chinese, English
Marketing
Technology
Internet
Consumer Behavior
Data Analytics
Big Data
Digital Transformation
E-Commerce
Customer Satisfaction
Online Platforms
Areas of Focus
- Smart Marketing
- Internet Innovation
- Financial Technology
Work Experience
- 2006 - Present: Professor at Peking University
- Visiting Professor and Researcher at various international universities
Academic Background & Achievements
- Ph.D. in Management, Guanghua School of Management, Peking University (2006)
- Postdoctoral Research in Economics, Guanghua School of Management (2008)
- Director at the Big Data Research Institute for Insurance
Publications
- Effect of Product Type and Time Pressure on Consumers’ Online Impulse Buying Intention, Zhao, Zhanbo, 2019
- How to Increase Online Visits and Sales? An Empirical Study on the Consumer-to-Consumer Online Stores, Zhao, Zhanbo, 2012
Awards
- Emerald Literati Outstanding Paper Award (2020)
- IBM Teaching Award (2010)
- Huawei Teaching Award (2014)
