Anyword
Overview
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HQ Location
United States
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Year Founded
2013
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Company Type
Private
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Revenue
$10-100m
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Employees
11 - 50
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Website
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Twitter Handle
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Company Description
Anyword is an AI Performance Writing platform that empowers marketers to create scalable, on-brand content that converts and drives sales.
Trained on billions of marketing data points, Anyword offers marketing teams powerful predictive performance scoring and analytics across channels to monitor and improve copy performance in real time.
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Case Studies.
Case Study
Boosting Subscription Acquisition and Retention for News Publishers with IoT
In early March, news organizations across the U.S. initiated an Accelerator Program with the Facebook Journalism Project. The primary objective was to collaboratively enhance their digital subscription businesses, with a particular emphasis on subscriber engagement and retention. This initiative was a follow-up to the Accelerator’s pilot program in 2018, which focused on acquiring digital subscribers. The challenge was to improve subscription retention and engage the newsroom to help keep subscribers engaged. The participating publishers, including the Omaha World-Herald, Miami Herald, Philadelphia Media Network, Atlanta Journal-Constitution, Denver Post, Minneapolis Star-Tribune, Dallas Morning News, Seattle Times, Boston Globe, Chicago Tribune, the Tennessean, the San Francisco Chronicle, Newsday and Advance Local for Syracuse.com, among others, were tasked with building on these learnings over the next nine months.
