Branch

HotelTonight, a major player in the hotel-booking space, was facing challenges in their mobile marketing strategies. The company was struggling with Google's app install ad format, which provided a limited and unspecialized user onboarding experience. This was particularly problematic for a mobile-only company like HotelTonight, operating in the highly competitive hospitality vertical. The challenge was to find a way to customize their Search Engine Marketing (SEM) campaigns and improve the user experience based on whether or not the users had previously installed the HotelTonight app. The goal was to direct users either directly into the app or to the App Store if needed, and then take them directly to the content within the app that was originally advertised to them, thereby increasing conversion rates.

BukuKas, a financial management app, was founded in December 2019 with the aim of empowering small business owners in Indonesia to digitize their operations, run their businesses more effectively, and increase their degree of financial inclusion. However, the onset of the COVID-19 pandemic posed a significant challenge to the company. Many of their merchants were severely hit by the pandemic, with some experiencing a revenue drop of over 60% or even shutting down. The challenge was to leverage this situation as an opportunity for growth and to help their merchants manage their expenses and cash flows more effectively during these difficult times.

The challenge was to re-engage existing customers and accelerate app adoption and usage for EazyDiner, India's largest restaurant and table booking app. The company wanted to leverage the power of referrals to bring in valuable, engaged users with minimal financial investment. The success of the referral program hinged on the ability to seamlessly link one platform to another, allowing users to easily share their referral link via various platforms like social media, email, or text. Furthermore, the referred user needed to be directed to the most appropriate destination, either directly to the app if it was already installed on their device or to the relevant app store for download if not.

GoMechanic, India's first technology-enabled automobile service network, faced a significant challenge in maintaining a high lifetime value (LTV) to customer acquisition cost (CAC) ratio. The company operates in a market where customers have multiple options to cross-check service quality and pricing, leading to a complex purchase flow and high drop-offs. This resulted in significant cart abandonment that needed to be tracked and fixed. Additionally, the nature of the automobile service industry meant that customers planned their car service far in advance, leading to a long duration between the first and second service. This made it difficult to justify the CAC for users making only a single purchase.

ShopBack, a leading rewards and discovery platform in the Asia-Pacific region, was looking to enhance its growth strategy through a sophisticated referral program. The challenge was to design a user interface and experience that would make the referral process hassle-free and encourage users to refer more people. The referral program needed to be designed in a way that both the referrer and the referred user would receive extra cash each time a successful referral instance occurred. The company also needed a system to track the success of the referral program and reward the referrer when the referred user made a purchase with the stipulated minimum spend.