DeNA offers an impressive portfolio of mobile and online services. It boasts over 1,000 web games and 100 mobile apps developed natively, with many having upwards of 10 million downloads. It has a diverse user base to match, running the gamut from games to e-commerce to entertainment content distribution. DeNA currently mobile apps on several platforms, focusing on Android and iOS. Gaming apps require extremely detailed coding at every level. The user experience, which of course is of the utmost importance, hinges on this. Creating a successful app is one thing, but maintaining that success becomes a huge headache for developers. To DeNA’s dismay, several of their creations received negative reviews in the App Store and Google Play. The feedback was mostly focused around the instability of their mobile apps, which caused many customers to abandon ship. DeNA needed a robust mobile-first solution that was capable of dissecting problems to understand real-time, real-world performance.

The bank wanted to create a mobile experience that would make banking convenient, quick, and compelling for their customers. The mobile banking landscape is a competitive and complicated one, with most institutions offering apps, so they had their work cut out for them. Providing a seamless and stable customer experience was paramount. However, a banking app is a complicated beast. Stringent security measures combined with a complicated technical backbone created a plethora of potential fail points. For instance, “mobile unavailable” messages plagued many customers. Because the bank couldn’t reproduce the app failure notifications, they were unable to diagnose the root cause of the issues. As an institution that always puts the customer first, the bank wanted to understand where failures were happening. To monitor the pulse of current performance and address any issues, the team needed real mobile app intelligence. In addition to standard features like Touch ID or Mobile Check Deposit, they also wanted to be at the cutting edge of the industry and deliver the innovations that customers were clamoring for.

B&H Photo, a major supplier of photo, video, and audio equipment, has been a technology leader in the retail industry, offering online ordering and mobile applications since 2009. However, with the increasing importance of mobile users, the company faced challenges in maintaining the quality and performance of its mobile apps. Customers generally did not report app flaws and crashes, leaving the IT team operating in the dark. Certain key APIs were experiencing slow performance, but the exact cause of these issues was difficult to ascertain. This resulted in increased latency and potentially alienated customers. The company was dedicating crucial development talent to deciphering these app issues, instead of focusing on innovation and new features.

Groupon is focused on ensuring an exceptional mobile user experience through their mobile apps. As such, they must be proactive in managing app performance and user experience. Because of the transparency of app store ratings, it is more important now than ever to delight customers. This is no trivial task, however, as complexity and fragmentation across the mobile ecosystem causes many challenges. Groupon turned to Apteligent for a solution that would delight customers with app quality and user experience.

The hospitality company, with over 4000 hotels worldwide, recognized the need to attract a younger generation of customers, particularly millennials, who are more comfortable with mobile technology. The company's existing app was plagued with stability and performance issues, leading to poor reviews and ratings. The company realized that to deliver excellent customer service to this demographic, they needed to provide a seamless mobile experience. This meant their apps needed to make it easy for customers to find hotels, make reservations, check-in, and more.

Showroomprive, a leader in European e-commerce, faced the challenge of making their mobile experience universally accessible for their customers. They created both iOS and Android native apps, which had to be offered in eight different languages due to their diverse customer base across Europe. However, they quickly realized that mobile is a completely different creature than web, and thus faced the formidable task of understanding this relatively uncharted user experience. The mobile challenge was further complicated by the company's plans to enter new international markets.

News publications are adopting mobile phones and tablets as their primary communication vehicle. Given the transient nature of mobile users and the plethora of news and television app substitutes, however, it is more important now than ever for companies to provide interactive content, improved graphics, and motion-optimized interfaces. With users consuming local news at an alarming rate and location-based services at an inflection point, the time was ripe for Hearst TV to focus on mobile apps to engage with more users and monetize through display ads. Hearst TV brought development in-house and built and deployed over 100 apps for iOS and Android on a variety of devices. Providing accurate, timely news during crisis situations has always been a strength of the company. During the week of the Boston Marathon bombing in April 2013, for example, app traffic for Hearst TV’s station in Boston, WCVB, spiked 247% and the company seamlessly delivered full coverage of the event.

The company developed a wearable device that connects to the company’s mobile app, allowing businesses to set up and track fitness challenges for their workers. The device can measure daily steps, calories burned, distance covered, and exercise time. This can then be synced to an iOS or Android mobile app that makes it easy to track points and activities. The app is also designed to support activities trackers made by other manufacturers. The app and devices are seen as strategic initiatives because of the necessary consumerization of these solutions. The company’s business succeeds by making recurring revenue from the sponsoring companies. If employees don’t use the solution, the sponsoring companies won’t renew their subscriptions. Because of this, the performance of the app and device is key — the overall user experience must be flawless.