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Empowering Victoria's Network with IoT: A Case Study
Victoria, a market leader in direct jewelry sales, operates with a large network of consultants across Benelux, France, Germany, and Austria. These consultants, who are responsible for their own marketing, host jewelry parties and sell online through e-shops and digital parties. However, with such a large network of consultants, most of whom are not marketing experts, the marketing team at Victoria found it challenging to ensure brand consistency. To aid consultants in staying on-brand, Victoria provided them with images and other content known to perform well. However, the file storage tool initially used to deliver these assets was not effective, with poor uptake and lack of adherence from the seller network.
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