HOCHTIEF, an international construction group, was grappling with the challenge of managing a vast amount of digital content including images, videos, PowerPoint presentations, Word documents, and PDFs. The company was in need of a digital asset management (DAM) solution that could integrate with Adobe Photoshop, Adobe InDesign, and Microsoft Office. The solution was required to support sales, marketing, and communication activities through a centralized, expandable media database with a comfortable search functionality. The DAM solution was expected to be accessible to HOCHTIEF employees from eight different European countries and about 40 external partners. Additionally, HOCHTIEF sought to expand its existing CELUM solution with a press portal and automatic synchronization of website images with the CELUM database to reduce the workload for the marketing staff and minimize sources of error.