A major ad agency was facing significant measurement gaps across publishers and platforms despite running brand lift studies with nearly every provider. The agency was preparing for an upcoming campaign for a large consumer technology client that would be running across desktop and mobile social platforms, including YouTube, as well as TV, sponsored content and earned media. The agency needed a new partner to access a complete view of delivery and impact. This single-source measurement must prove its impact across a variety of attitudinal and behavioral metrics, including ad awareness, message association, brand favorability, positive brand perceptions, likelihood of purchase, site visits, search activity, and actual purchase behaviors.

A global coffee retailer, despite having nearly 100% brand awareness, was struggling to prove the value of its advertising. The challenge was to demonstrate the effectiveness of its advertising campaign on a top streaming platform, particularly on Over-The-Top (OTT) media, which has been notoriously difficult to measure. The campaign aimed to achieve objectives across a variety of attitudinal and behavioral Key Performance Indicators (KPIs), including ad awareness, message association, brand favorability, positive brand perceptions, likelihood of purchase, retailer site visits, competitor site visits, category site visits, branded search activity, competitive search activity, and category search activity. The streaming platform and the coffee retailer needed a neutral measurement partner who could deploy survey- and behavior-based research on the campaign to provide a complete view of impact on the metrics that mattered most to the client.

An established apparel brand was struggling to measure the impact of their multi-platform social media campaign on consumer attitudes and actions. Traditional ad measurement approaches were proving inadequate due to the siloed nature of social media platforms and the difficulty of merging disparate data sets. Furthermore, most measurement solutions could only provide attitudinal metrics and were unable to reveal the impact of the campaign on consumer behavior. The brand needed a unified, single-source solution that could accurately measure campaign impacts across all platforms and provide insights into both consumer attitudes and behaviors.

A major US retailer wanted to assess the performance of digital advertising in driving online purchases on Black Friday and throughout the holiday season. Traditional measurement of advertising effectiveness, which relies exclusively on surveys to capture consumer attitudes, might not capture the true campaign impact. The retailer wanted to understand the linkage between exposure to the end-of-year advertising campaign and site visitation and purchases. They also wanted to learn if their campaign had an impact beyond its core audience of affluent consumers and if the holiday campaign produced any lasting impact. They needed a neutral measurement partner who could deploy survey and behavior-based research on the campaign to provide a complete view of impact on the metrics that mattered most to the client, including attitudinal metrics and behavioral metrics.