Infotools
Overview
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HQ Location
New Zealand
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Year Founded
1990
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Company Type
Private
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Revenue
$10-100m
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Employees
51 - 200
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Website
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Twitter Handle
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Company Description
Infotools is an award-winning software and services provider for market research and insight teams. Its powerful cloud-based software platform, Harmoni, is purpose-built for market research data. Harmoni is a true' data-to-decision-making' solution from data processing to analysis, reporting, visualization, dashboards, distribution, and data alerts.
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Case Studies.
Case Study
Samsung Electronics Speeds Up Time to Insights with Infotools Harmoni
Samsung Electronics, a major international consumer electronics manufacturer, was struggling with a slow, expensive, and inefficient method of delivering data to corporate stakeholders. The company was using static crosstab reports that often didn’t include the necessary data points, and each new report requested was costly and slow to produce. The team was reliant on an outside vendor that struggled to interpret the data. As a result, the answer to just one question from an executive team member could take weeks to deliver. By the time the data was ready, it was no longer pertinent or necessary. Their reliance on PowerPoint decks, created by agency teams to convey insights, left stakeholders with merely a static view - unable to further query the data.
Case Study
How one unique partnership is helping move the market research industry forward
The market research industry has been slow to adopt new technologies and methodologies, and is now facing a time of rapid change. There is a need to nurture and prepare the next generation of market researchers for this swiftly changing space. Setting up a program that incorporates real-world businesses, an educational institution and a nonprofit organization can be a challenging task. Many nonprofit organizations don’t have the budget to conduct any major market research. However, solid market research can help these organizations direct their limited resources more effectively.
