Papa Gino's Pizzeria was facing several challenges with its delivery system. The customer experience was compromised due to lack of visibility and consistency around delivery times. The company was struggling with forecasting driver requirements accurately and managing driver retention. They were eager to prioritize self-delivery to maintain a relationship with their customers. However, manual intervention when dispatching to various delivery partners was slow and laborious. They were unable to achieve the desired unit economies for profitable delivery. They had limited metrics to optimize fleet performance. A significant increase in delivery volume was having a detrimental effect on delivery success rates. Too many real-time decisions had to be made by the in-house operations team.

DeliverThat was ready to increase its delivery success rate and onboard new partners, but its past software providers limited its growth capacity. The company needed to find a logistics management system to free their tech team and the CEO from manual, tedious and time-consuming data entry. The current software system provided no transparency and nonexistent customer support. The company was also facing high development costs, advertising costs, human resources challenges, and issues with sources of capital.