A publisher creates data-driven content with Analytics 360 and Data Studio
Customer Company Size
Large Corporate
Region
- Asia
Country
- Japan
Product
- Google Analytics 360 Suite
- Google Data Studio
- Shonen Jump+ app
Tech Stack
- Data Visualization
- User Segmentation
- Real-time Monitoring
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Big Data Analytics
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Predictive Quality Analytics
Services
- Data Science Services
About The Customer
Shueisha is a major Japanese publishing company known for comics, magazines, and books. The brand’s immensely popular series, including NARUTO and DRAGON BALL, have resonated with audiences around the world. Alongside its print businesses, Shueisha has embraced the digital revolution. It now develops apps, including Shonen Jump+, which has been downloaded more than 8 million times and boasts over 2 million monthly active users. Shueisha uses the Google Analytics 360 Suite to measure the success of the Shonen Jump+ app by viewing data related to views and billing.
The Challenge
Shueisha, a major Japanese publishing company, has embraced the digital revolution by developing apps, including Shonen Jump+, which has been downloaded more than 8 million times and boasts over 2 million monthly active users. The company uses the Google Analytics 360 Suite to measure the success of the Shonen Jump+ app by viewing data related to views and billing. However, Shueisha wanted to make its data even easier to analyze. One of Shueisha’s main goals was to increase the number of active users. Shueisha also wanted to increase revenue by improving the lifetime value of their customers. In the past, generating a report at Shueisha’s typically took several weeks — employees either had to create reports manually or outsource the work.
The Solution
Shueisha partnered with e-Agency, a digital marketing provider, to integrate Google Data Studio to visualize its metrics through customized dashboards. After each episode was released on its app, the new dashboards showed key metrics such as views, likes, and active user rate. Data Studio gave the company the ability to see whether offering free titles contributed to more sessions and active users. Shueisha divided its users into three categories (core, regular, and light) with Data Studio, depending on how many times they visited the app. Data Studio also helped Shueisha segment users even further, based on factors ranging from age and gender, to what they bought and which titles they read. With the flexible and real-time visualization features in Data Studio, teams can instantly check the progress of company goals and the popularity of newly released episodes though views, likes, and active user rates.
Operational Impact
Quantitative Benefit
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