发布商使用 Analytics 360 和 Data Studio 创建以数据为依据的内容
公司规模
Large Corporate
地区
- Asia
国家
- Japan
产品
- Google Analytics 360 Suite
- Google Data Studio
- Shonen Jump+ app
技术栈
- Data Visualization
- User Segmentation
- Real-time Monitoring
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 分析与建模 - 大数据分析
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 质量预测分析
服务
- 数据科学服务
关于客户
集英社是日本一家大型出版公司，以漫画、杂志和书籍而闻名。该品牌的《火影忍者》和《七龙珠》等系列广受欢迎，引起了世界各地观众的共鸣。除了印刷业务外，集英社还拥抱了数字革命。该公司目前开发的应用程序包括《少年 Jump+》，该应用程序的下载量已超过 800 万次，每月活跃用户超过 200 万。集英社使用 Google Analytics 360 Suite 通过查看与观看次数和计费相关的数据来衡量《少年 Jump+》应用程序的成功程度。
挑战
日本大型出版公司集英社通过开发应用程序拥抱了数字革命，其中包括 Shonen Jump+，该应用程序的下载量已超过 800 万次，每月拥有超过 200 万活跃用户。该公司使用 Google Analytics 360 Suite 通过查看与浏览量和计费相关的数据来衡量 Shonen Jump+ 应用程序的成功。然而，集英社希望使其数据更易于分析。集英社的主要目标之一是增加活跃用户数量。集英社还希望通过提高客户的终身价值来增加收入。过去，集英社生成报告通常需要数周时间——员工要么手动创建报告，要么将工作外包。
解决方案
集英社与数字营销提供商 e-Agency 合作，整合了 Google Data Studio，通过定制仪表板将其指标可视化。每集在其应用上发布后，新的仪表板都会显示关键指标，例如观看次数、喜欢次数和活跃用户率。Data Studio 使该公司能够查看提供免费剧集是否有助于增加会话和活跃用户。集英社使用 Data Studio 将用户分为三类（核心、常规和轻度），具体取决于他们访问应用的次数。Data Studio 还帮助集英社根据年龄和性别、购买的内容和阅读的剧集等因素进一步细分用户。借助 Data Studio 中灵活且实时的可视化功能，团队可以通过观看次数、喜欢次数和活跃用户率即时检查公司目标的进展情况和新发布剧集的受欢迎程度。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
IoT Data Analytics Case Study - Packaging Films Manufacturer
The company manufactures packaging films on made to order or configure to order basis. Every order has a different set of requirements from the product characteristics perspective and hence requires machine’s settings to be adjusted accordingly. If the film quality does not meet the required standards, the degraded quality impacts customer delivery causes customer dissatisfaction and results in lower margins. The biggest challenge was to identify the real root cause and devise a remedy for that.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
