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Benchmarking measures your company’s processes, products, services, and performance against competitors and leaders from other industries. It’s a reality check, assessing how efficiently you operate and how competitive your portfolio is. By comparing against top performers, businesses can gauge their standing in the market, spot areas for improvement, and adopt best practices to elevate performance. In Asia’s fast-paced environment, benchmarking is essential to staying ahead.

Benchmarking can be used to monitor performance trends over time, or for detailed examination of current product features, processes, and market positioning. Identifying long-term patterns, such as how seasonality impacts competitors or how they plan their digital transformation roadmap, provides a broad understanding of the competitive landscape. While deep analysis of the status quo can illustrate gaps allow competitors to gain traction and help to clarify relative strengths and weaknesses.

How We Help

AGP’s benchmarking approach offers a clear view of not only what top-tier performance looks like but also how to achieve it. We provide data and best practices that help companies gauge their operations against industry standards. Identifying the right KPIs is crucial to measuring progress. These metrics should align with your commercial and operational goals, and support managers to make data-driven decisions. Our local experts analyze the competitive terrain, pinpoint gaps, and provide actionable insights to help you expand market share and differentiate your business from rivals.

Strategic Benchmarking: Comparing business models and approaches is an important lever to enhance competitiveness. We run this type of analysis to help clients understand the strategic decisions and initiatives of industry leaders and how they will impact competitive dynamics.

Performance Benchmarking: Focusing on outcomes, performance benchmarking compares metrics such as revenue growth, team effectiveness, or R&D output. This ensures that your company delivers superior results in critical areas like revenue per employee and digital engagement.

Product Benchmarking: By comparing product features, performance, and market share against industry leaders, businesses can identify gaps in their offerings and areas for enhancement. Our product analysis helps refine product development and align portfolios with shifting market demands. Benchmarking also informs strategic decisions on pricing and go-to-market approaches, ensuring that the product portfolio remains differentiated and aligned with current and future customer needs.

Technology Benchmarking: By comparing an organization's technology infrastructure and capabilities against industry leaders, companies can identify performance gaps and adopt best-in-class practices. The right benchmark can provide a clear roadmap for leveraging emerging technologies, from automation to cloud computing, and to identify hidden challenges and risks.

Process Benchmarking: Operational excellence rests on understanding and refining internal processes and interactions with external organizations. By analyzing how competitors or market leaders in other industries handle similar tasks, we identify opportunities to make your operations more efficient or to address performance issues.

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Competitor Benchmarking Client Results

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