AGP Support: Market Research, Competitor Benchmarking, Innovation Scouting
Industry: Construction & Building Materials
Industry: Construction & Building Materials
China Benchmarking Expedition
Client
The client is a leading real estate group from Europe seeking to enhance its understanding of the Chinese real estate sector.
Situation
The client’s intermediary business is growing rapidly but is still relatively new. To sustain this growth, they sought to gain deep insights into the Chinese real estate industry, particularly in the field of real estate intermediaries. They aimed to understand the best practices used by Chinese real estate agencies, especially regarding digital tools and transaction services. Additionally, the client was keen to explore potential partnerships with leading PropTech companies to drive future growth.
Approach
Asia Growth Partners collaborated closely with the client’s project team to design a comprehensive 3-day benchmarking expedition in China.
- The team identified target companies and crafted a detailed agenda to meet the client’s objectives.
- The expedition was executed in Beijing, including workshops and visits to top players in the market.
- Post-expedition analysis and workshops were conducted to synthesize key learnings and insights.
Results
- Facilitated 12 workshops with industry experts and business leaders.
- The team organized 5 storefront visits to observe real customer purchasing journeys.
- Three management meetings were held to discuss operational strategies.
- The client visited 6 tech companies and received in-depth insights through post-expedition workshops and market research.
