AGP Support: Growth Strategy, Innovation Scouting, Technology Sourcing
Industry: Industrial Automation, Technology & Software
Industry: Industrial Automation, Technology & Software
Ecosystem Strategy & Engagement
Client
The client is a Fortune 500 industrial conglomerate focusing on edge computing growth through strategic partnerships.
Situation
The client recognized that building a strong ecosystem would be essential for its growth in the edge computing market. However, they were unsure how to structure partnerships and engage with relevant ecosystem players. The client needed to develop an ecosystem strategy that would enable collaboration and cross-selling of solutions.
Approach
Asia Growth Partners worked with the client’s strategy, sales, and product development teams to determine ecosystem goals, define partner criteria, and build a partner funnel.
- The team benchmarked 50 leading edge players to understand their approach to ecosystems.
- A partner funnel was built to identify and prioritize potential partners.
- Collaboration engagement models were defined to support joint solution development, cross-sales, and project implementation.
Results
- Scanned 413 potential partners and conducted deep assessments of 50 players.
- Eight partners were engaged, each meeting specific partnership needs, including solution development, sales, and implementation.
- Provided detailed benchmarks and insights to guide the client’s ecosystem development.
