Accurate Hurricane Forecasting Boosts Sales for Roofing Materials Producer
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Structural Health Monitoring
About The Customer
The customer in this case study is a leading producer of roofing materials. The company's demand is largely driven by weather conditions, particularly during the hurricane season. Following major storms, there is a surge in demand for roofing materials as people, companies, and governments seek to rebuild homes and livelihoods. The company was looking for a way to better understand and predict the forthcoming demand during the hurricane season to inform its manufacturing decisions, including the quantity and type of roofing material to produce.
The Challenge
A leading producer of roofing materials was facing a challenge in understanding the forthcoming demand during the hurricane season. The company's demand was largely weather-based, with a surge in need for roofing materials following major storms as people, companies, and governments sought to rebuild homes and livelihoods. The company needed more detailed information to inform its manufacturing decisions, including the quantity and type of roofing material to produce. The challenge was to accurately predict the impact of the 2022 hurricane season on the demand for building materials, to enable better supply planning based on anticipated demand.
The Solution
ClimateAi provided a solution to the roofing materials company's challenge by using its ClimateLens-Monitor tool to issue a forecast. The tool assessed the impacts of the 2022 hurricane season on the demand for building materials. The ClimateLens platform successfully predicted a significantly elevated risk of hurricane impacts in Florida in September, well before Hurricane Ian became active. The platform translated this hurricane risk into probabilistic insights that were meaningful for the company, such as estimated damage and subsequent demand for roofing products. This allowed the company to adjust its tactical decisions and prepare for the increased risk of a landfalling hurricane in or around Florida. The company gathered the necessary resources at its nearby facilities to increase the production of its Florida-specific roofing shingles once the hurricane was en route.
Operational Impact
Quantitative Benefit
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