Acklams Coaches Uses GreenRoad, To Cut Fuel Consumption And Insurance Risk
Customer Company Size
Mid-size Company
Region
- Europe
Country
- United Kingdom
Product
- GreenRoad Full Suite
Tech Stack
- Driver Safety Program
- Performance Advisors
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Fleet Management
- Vehicle Telematics
Services
- System Integration
About The Customer
Acklams Coaches is a family-run business that has been in operation since 1952, founded by Bernard Acklam. The company is currently managed by Alan Acklam, with his father Paul serving as the managing director. Acklams Coaches specializes in coach private hire and contract work, as well as providing bus services in and around the areas of Beverley and Driffield in the United Kingdom. The company operates a fleet size of 25-50 vehicles and employs 20-60 drivers. Over the years, Acklams Coaches has built a reputation for reliability and quality service in the passenger transport industry. The company is committed to maintaining high standards of safety and efficiency, which is reflected in their continuous efforts to adopt innovative solutions to enhance their operations. With the rising costs of fuel and insurance premiums, Acklams Coaches sought to implement a driver safety program to mitigate these expenses and improve their overall operational efficiency.
The Challenge
At the time fuel prices were skyrocketing as well as premiums due to the nature of passenger transport what Acklam Coaches wished to accomplish as a result of evaluating how a driver safety program and technology could provide was to reduce fuel consumption, insurance premiums and vehicle wear and tear in order to improve their bottom line. To accomplish this, Acklams Coaches wanted to signed up with a technology provider to help reduce insurance costs, as well as drive down accident and fuel costs. After a lengthy search and evaluation, Acklams found that GreenRoad was just the solution firm needed.
The Solution
After rolling out the driver safety program across the Acklams fleet, Alan Acklam, Director for Acklams Coaches, admits that it was initially difficult to persuade some company drivers to accept the constant presence of GreenRoad. That changed however when a bonus system designed, with the help of GreenRoad’s Performance Advisors, to reward drivers who remain free of own-fault accidents was introduced and they realized that GreenRoad’s advice could earn them extra income. As a consequence, the company has halved the number of minor bumps and bangs. Furthermore, whereas the average GreenRoad driver risk score was 20, it has now fallen to just 5, with every one of the drivers in the green sector. The bonus is set each month – to get it drivers also have to achieve a risk score of 10 or less – with an annual bonus if the insurance claims total no more than 30% of the annual premium. If they achieve that target, then they get a premium rebate.
Operational Impact
Quantitative Benefit
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