Adecco's Success with Qualified: Generating $57.7M Pipeline and 46K% ROI
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Qualified Conversations
- Qualified Signals
- XForce Platform
Tech Stack
- Salesforce
- Pardot
- 6sense
- Microsoft Teams
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Maintenance
Services
- System Integration
- Training
About The Customer
Adecco is a leading provider of HR solutions, with a mission to connect talented individuals with job opportunities and employers. With over 50 years of experience in the staffing industry, Adecco operates globally, connecting more than 700,000 people with opportunities daily. The company works with over 100,000 clients worldwide, offering first-class HR solutions. Adecco is committed to staying at the forefront of technology to enhance its sales and marketing efforts, leveraging tools like Qualified to drive pipeline, revenue, and ROI.
The Challenge
Adecco faced challenges in effectively identifying and engaging with website visitors, which included both job seekers and employers. The lack of a conversational marketing and sales solution led to missed lead conversions and unrealized opportunities. The existing 'Contact Us' form was insufficient for understanding visitor needs, and the COVID-19 pandemic further complicated their sales model by necessitating a shift from traditional face-to-face interactions to digital engagement. Adecco needed a solution to maintain personal connections in a digital-first world.
The Solution
Adecco implemented Qualified, a conversational marketing and sales platform, to address their challenges. Qualified helps companies generate pipeline faster by identifying valuable visitors, initiating sales conversations, and uncovering buying intent signals. Adecco's strategy included segmenting website traffic to focus on high-priority visitors, using Salesforce data for automatic visitor routing, and personalizing experiences on high-intent pages. Qualified's integration with Salesforce allowed seamless visitor routing to assigned reps, enhancing engagement. The implementation included removing gated forms, offering content proactively, and using Qualified Signals to monitor website behavior and prioritize visitors based on buying intent.
Operational Impact
Quantitative Benefit
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