Adecco's Success with Qualified: Generating $57.7M Pipeline and 46K% ROI
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Qualified Conversations
- Qualified Signals
- XForce Platform
技术栈
- Salesforce
- Pardot
- 6sense
- Microsoft Teams
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
- Productivity Improvements
技术
- 平台即服务 (PaaS) - 连接平台
- 分析与建模 - 预测分析
适用行业
- Professional Service
- Software
适用功能
- 销售与市场营销
- 商业运营
用例
- 预测性维护
服务
- 系统集成
- 培训
关于客户
Adecco is a leading provider of HR solutions, with a mission to connect talented individuals with job opportunities and employers. With over 50 years of experience in the staffing industry, Adecco operates globally, connecting more than 700,000 people with opportunities daily. The company works with over 100,000 clients worldwide, offering first-class HR solutions. Adecco is committed to staying at the forefront of technology to enhance its sales and marketing efforts, leveraging tools like Qualified to drive pipeline, revenue, and ROI.
挑战
Adecco faced challenges in effectively identifying and engaging with website visitors, which included both job seekers and employers. The lack of a conversational marketing and sales solution led to missed lead conversions and unrealized opportunities. The existing 'Contact Us' form was insufficient for understanding visitor needs, and the COVID-19 pandemic further complicated their sales model by necessitating a shift from traditional face-to-face interactions to digital engagement. Adecco needed a solution to maintain personal connections in a digital-first world.
解决方案
Adecco implemented Qualified, a conversational marketing and sales platform, to address their challenges. Qualified helps companies generate pipeline faster by identifying valuable visitors, initiating sales conversations, and uncovering buying intent signals. Adecco's strategy included segmenting website traffic to focus on high-priority visitors, using Salesforce data for automatic visitor routing, and personalizing experiences on high-intent pages. Qualified's integration with Salesforce allowed seamless visitor routing to assigned reps, enhancing engagement. The implementation included removing gated forms, offering content proactively, and using Qualified Signals to monitor website behavior and prioritize visitors based on buying intent.
运营影响
数量效益
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