Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Last Mile Delivery
Services
- System Integration
About The Customer
AFG Distribution, formerly known as All Fun Gifts, Inc, was founded in 1999 and has grown rapidly in the past few years as an “Original One Stop Alternative” wholesaler. The company carries more than 8,000 products and is constantly sourcing and adding more unique items. In 2015, the company decided to modernize their ECommerce order fulfillment and inventory updating processes, which included moving to a new ERP system, switching from Magento to the Shopify marketplace platform, and setting up integrations with other marketplaces.
The Challenge
In 2015, AFG Distribution, a rapidly growing wholesaler, decided to modernize their ECommerce order fulfillment and inventory updating processes. This included moving to a new ERP system, switching from Magento to the Shopify marketplace platform, and setting up integrations with other marketplaces. The challenge arose when they moved from a legacy ERP system to NetSuite and selected Celigo as the integration solution to connect to marketplaces like Amazon, Walmart, eBay, Shopify, and their own business site. Prior to the switch, the team was burdened with a lot of manual processes for inventory updating and other Ecommerce processes. They were spending between four to eight hours a day fixing website errors and reconciling inventory, which negatively impacted their customer service.
The Solution
AFG Distribution adopted Celigo integration solutions to reduce the manual work involved in their Ecommerce processes. The automation process was easy to handle due to the many flow customization options that could be managed even by staff without a specialized tech background. With Celigo, they were able to address the issue of spending too much time on manual tasks, a significant advantage when handling a large volume of orders. The team still checks the system for errors daily, but the number of issues sent out to be resolved has reduced significantly since Celigo was implemented. AFG notes that it now takes them just about 10 minutes daily to go through at least seven marketplace platforms.
Operational Impact
Quantitative Benefit
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