Alnatura Grows Revenues via Optimal Product Placement
Customer Company Size
Large Corporate
Region
- Europe
Country
- Germany
Product
- Blue Yonder’s space and floor solutions
- Planogram Generator
- Blue Yonder category management solutions
- Luminate Commerce portfolio
Tech Stack
- Data Analytics
- Automation
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Productivity Improvements
- Waste Reduction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Retail
- Food & Beverage
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Inventory Management
- Predictive Replenishment
- Demand Planning & Forecasting
Services
- Data Science Services
- System Integration
About The Customer
Founded in 1984, Alnatura is an organic supermarket chain that operates 139 supermarkets in 65 cities across Germany. The company offers 6,000 products and has annual revenues of $1.28 billion. Alnatura must manage tight space constraints, while maximizing availability and minimizing stock-outs. This is challenging because of the diverse local preferences across its markets. Fresh foods are especially difficult to manage profitably due to the high costs associated with waste.
The Challenge
Alnatura, an organic supermarket chain operating 139 supermarkets across Germany, faced a challenge in managing its tight space constraints while maximizing product availability and minimizing stock-outs. This was particularly difficult due to the diverse local preferences across its markets and the high costs associated with waste in fresh foods. The company needed to drive more automation, greater accuracy and localization, and increased efficiency for its category management and space planning activities.
The Solution
Alnatura turned to Blue Yonder for a solution. Blue Yonder’s industry-leading space and floor solutions, including Planogram Generator, enabled Alnatura to build store-specific, space-aware, consumer-centric planograms that meet local demand with minimal inventory investments. Blue Yonder category management solutions leverage granular shopper insights, data analytics and automation to increase the accuracy and profitability of available space. Buying insights, store layouts, space and shelf availability are combined with category intelligence to grow shopper loyalty and increase basket size. Integrated within the Luminate Commerce portfolio, Blue Yonder solutions empower Alnatura’s category managers and space planners to work in collaboration, with complete visibility, resulting in increased revenues and availability.
Operational Impact
Quantitative Benefit
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