Alpine Travel Reduces Fuel Usage and Accidents with GreenRoad
Customer Company Size
Mid-size Company
Region
- Europe
Country
- United Kingdom
Product
- GreenRoad Driver Behavior
Tech Stack
- Self-generated
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Fleet Management
- Driver Performance Monitoring
Services
- Training
About The Customer
Alpine Travel is the largest independently owned bus and coach operator in North Wales, based in Llandudno. It is a family-run business with a fleet of around 145 vehicles, including buses for local authority school contracts and coaches for private hire, tours, and excursions. The company also operates open-top sightseeing buses and vintage coaches. Alpine Travel is a member of the Confederation of Passenger Transport and Coach Marque, and it supports People 1st, the sector skills council for hospitality, passenger transport, travel, and tourism. The company is committed to running a safer operation and reducing risk exposure, which led them to explore solutions like GreenRoad to improve driver behavior and fleet performance.
The Challenge
Llandudno-based Alpine Travel is the largest independently owned bus and coach operator in North Wales. A family business with around 145 vehicles, it runs buses on local authority school contracts and the remainder of the fleet is made up of coaches employed on a mixture of private hire, tour, and excursion work, including vehicles chartered to tour operators. It also operates open-top sightseeing buses on the Llandudno & Conwy tour, as well as a selection of vintage coaches. As a member of the Confederation of Passenger Transport and Coach Marque, Alpine is a keen supporter of People 1st, the sector skills council for hospitality, passenger transport, travel, and tourism. Alpine Travel’s main corporate objective is to run a safer operation and reduce exposure to risk. This is what prompted Alpine Travel to investigate what GreenRoad had to offer, says general manager Jason Beattie. 'We also wanted to cut fuel consumption and reduce the wear and tear on our vehicles,' he explains.
The Solution
Alpine Travel considered various solutions but ultimately selected GreenRoad due to its ease of use and understanding for drivers. The GreenRoad system allows drivers to engage with their performance data and self-coach to improve their driving habits. Alpine Travel deployed GreenRoad’s full driver behavior and fleet performance suite across its entire fleet. This comprehensive deployment was aimed at enhancing safety, reducing fuel consumption, and minimizing vehicle wear and tear. The GreenRoad system provided a platform for drivers to monitor their performance and make necessary adjustments, contributing to the company's goals of safety and efficiency. Additionally, Alpine Travel developed an incentive program to encourage high driving standards, offering bonuses linked to GreenRoad performance metrics. The company also runs an in-house training school to maintain high standards and ensure compliance with the Certificate of Professional Competence, a mandatory qualification for bus and coach drivers.
Operational Impact
Quantitative Benefit
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