Yo!Kart > Case Studies > AnyFlexo: Pioneering eCommerce in the Traditional Flexo Printing Industry

AnyFlexo: Pioneering eCommerce in the Traditional Flexo Printing Industry

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

E-Commerce

Applicable Functions

Procurement
Sales & Marketing

About The Customer

AnyFlexo's customers are primarily sellers in the flexo printing industry. These sellers are attracted to the platform because it provides them with an additional sales channel, thus expanding their business opportunities. The platform also benefits buyers by increasing transparency and facilitating smoother information exchange. The founders' in-depth knowledge of the industry and their ability to customize the platform to meet industry-specific needs make AnyFlexo an attractive option for both sellers and buyers in the flexo printing industry.

The Challenge

AnyFlexo, a B2B e-marketplace based in Estonia, was established to address the challenges faced by the traditional flexo printing industry. The founders, who have been in the business for decades, recognized that the industry was excessively reliant on offline channels and slow to digitalize. This lack of digitalization was hindering transparency, information exchange, and growth, particularly for small and medium-sized players. The founders also faced the 'chicken and egg' dilemma, a common challenge in the marketplace industry. This dilemma refers to the difficulty of balancing the seller-to-customer ratio and deciding whom to approach first. The founders needed to convince sellers to join the platform while also attracting buyers to ensure the platform's success.

The Solution

The founders of AnyFlexo leveraged their industry experience and in-depth knowledge of the target market to create an e-marketplace for the flexo printing industry. They chose Yo!Kart as their eCommerce solution due to its standard features and the ability to customize it to match their industry and organizational requirements. For instance, they customized the platform's font to align with their branding requirements. To overcome the 'chicken and egg' dilemma, they initially approached both sellers and buyers but soon realized that it was easier to convince sellers, as the e-marketplace provided them with an additional sales channel. They then focused on attracting a specific number of sellers before shifting their focus to attracting buyers.

Operational Impact

The establishment of AnyFlexo has resulted in a significant transformation of the traditional flexo printing industry. By creating the first e-marketplace of its kind, AnyFlexo has increased transparency and facilitated smoother information exchange within the industry. The platform's customization capabilities have allowed it to meet industry-specific needs, setting it apart from other established platforms. Furthermore, by successfully overcoming the 'chicken and egg' dilemma, AnyFlexo has been able to attract both sellers and buyers, thus ensuring the platform's success. The founders' vision for the future is to operate and serve customers on a global level, further expanding the platform's impact.