技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
适用功能
- 采购
- 销售与市场营销
关于客户
AnyFlexo 的客户主要是柔版印刷行业的销售商。这些卖家被该平台所吸引,因为它为他们提供了额外的销售渠道,从而扩大了他们的商机。该平台还通过提高透明度和促进更顺畅的信息交换使买家受益。创始人对行业的深入了解以及他们定制平台以满足行业特定需求的能力,使 AnyFlexo 对于柔印行业的卖家和买家来说都是一个有吸引力的选择。
挑战
AnyFlexo 是一家位于爱沙尼亚的 B2B 电子市场,旨在解决传统柔印行业面临的挑战。入行数十年的创始人认识到该行业过度依赖线下渠道,数字化进程缓慢。数字化的缺乏阻碍了透明度、信息交换和增长,特别是对于中小型企业而言。创始人还面临着“先有鸡还是先有蛋”的困境,这是市场行业的常见挑战。这种困境指的是平衡卖家与客户的比例以及决定先接触谁的困难。创始人需要说服卖家加入该平台,同时吸引买家以确保平台的成功。
解决方案
AnyFlexo 的创始人利用他们的行业经验和对目标市场的深入了解,为柔印行业创建了一个电子市场。他们选择 Yo!Kart 作为他们的电子商务解决方案,因为它的标准功能以及定制能力以满足他们的行业和组织要求。例如,他们定制了平台的字体以符合其品牌要求。为了克服“先有鸡还是先有蛋”的困境,他们最初接触了卖家和买家,但很快意识到说服卖家更容易,因为电子市场为他们提供了额外的销售渠道。然后,他们将重点放在吸引特定数量的卖家上,然后再将重点转移到吸引买家上。
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