As Pandemic Up-Ends Travel Industry, Booking Website Uses Autonomous Business Monitoring to Optimize Spending
Customer Company Size
Large Corporate
Region
- Europe
Country
- Germany
Product
- Anodot Autonomous Business Monitoring
Tech Stack
- AWS
- Databricks
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Revenue Growth
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Maintenance
- Real-Time Location System (RTLS)
- Fraud Detection
Services
- Data Science Services
- System Integration
About The Customer
GetYourGuide is a global booking platform that connects travelers with various activities and experiences in their travel destinations. The platform offers skip-the-line tickets to iconic attractions, walking tours by local experts, immersive food and beverage tours, cooking and craft classes, and unique experiences. Since 2009, travelers from over 170 countries have booked more than 40 million tours, activities, and attraction tickets through GetYourGuide. The service offers more than 40,000 activities in locales around the globe. The company is powered by a team of more than 500 travel experts and technologists, and is headquartered in Berlin, Germany, with offices in 16 countries around the world.
The Challenge
GetYourGuide, a global booking platform for travelers, was facing challenges in spotting issues in their business data in real-time. They were taking too long to identify problems, which led to revenue losses in their cloud services and marketing budgets, and negatively impacted user experience. The company needed an automated solution to control cloud costs, track product usage for changing revenue, and monitor marketing activity and ad spend. The global pandemic further complicated matters, as the travel industry was severely impacted, and GetYourGuide had to adjust its operations and spending accordingly.
The Solution
GetYourGuide implemented Anodot Autonomous Business Monitoring for over two years. The engineering team found multiple uses for anomaly detection, from monitoring revenue to watching for brand hijacking and affiliate fraud. Anodot's alerts brought attention to underlying issues much more quickly than any other method, helping prevent financial loss and keeping their global business running smoothly. During the pandemic, GetYourGuide used the slow business times to re-architect its main application, breaking it up from monolithic code into microservices. Anodot's system continued to monitor data patterns during this process, alerting the team if any issues arose.
Operational Impact
Quantitative Benefit
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