Astral Bathware Launches Omnichannel Customer Support with Conversational AI
Customer Company Size
Large Corporate
Region
- Asia
Country
- India
Product
- Verloop.io
- Conversational AI Platform
Tech Stack
- Conversational AI
- Cloud-based Communication
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Application Infrastructure & Middleware - API Integration & Management
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
About The Customer
Astral Bathware, a division of Astral Limited, is a renowned manufacturer of high-quality bathroom and kitchen fixtures. Established in 1998, Astral has become a global leader known for its commitment to excellence. The company offers a wide range of faucets and sanitaryware, characterized by contemporary design, durability, and superior craftsmanship. Astral Bathware has a flagship display center in Ahmedabad, India, where customers can explore its exquisite collection. The company collaborates with individual investors to establish dealerships, further expanding its market reach.
The Challenge
Astral Bathware faced a significant increase in customer inquiries about its premium product range, which overwhelmed its existing support framework. The company also saw a surge in dealership inquiries from high-profile investors, necessitating a more robust support system to manage the growing influx of inquiries efficiently.
The Solution
Astral Bathware implemented a cloud-based unified communication solution with Verloop.io's conversational AI platform. This solution enabled the company to provide uninterrupted access to services and scale its support operations. The AI platform supports English and Hindi and was launched on multiple channels, including the website, WhatsApp, Facebook, and Instagram. The system gathers vital customer details, allowing agents to assist efficiently. Features include product and dealership inquiries, ALP-related queries, job application details, customer complaints, callback requests, and language preferences.
Operational Impact
Quantitative Benefit
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