At AEON, It’s Customer First
Customer Company Size
Large Corporate
Region
- Asia
Country
- Malaysia
Product
- Blue Yonder’s suite of category management
- Blue Yonder’s channel clustering capability
- Microsoft Azure Cloud platform
Tech Stack
- Cloud-based solutions
- Auto-ordering processes
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Warehouse & Inventory Management
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
AEON CO. (M) BHD. is a leading multiple-format retailer in Malaysia, with supermarkets, general merchandise stores and specialty and convenience stores, as well as shopping centers, mostly situated in suburban residential areas. At all times, in every market, AEON’s activities are guided by its unchanging ‘Customer First’ philosophy. To deliver on their customer first strategy, AEON needed to improve their ability to keep the right products on store shelves to meet local demand.
The Challenge
AEON CO. (M) BHD., a leading multiple-format retailer in Malaysia, was facing challenges in improving store assortments based on localized schematic plans, eliminating out-of-stocks, and maintaining efficient assortment listings to increase customer satisfaction. Speed-to-market was critical in having the right products allocated to the right stores with appropriate volumes to increase sales and minimize out-of-stocks. AEON stressed the importance of cloud-based solutions to reduce implementation time and quickly realize return on investment.
The Solution
Blue Yonder’s suite of category management capabilities helps AEON move products quickly and efficiently through their supply chain and utilize retail space effectively. Schematic plans are developed for approved assortments in space planning and are saved in the category knowledge base repository. Shelf capacities of approved schematic plans are interfaced to AEON’s PROFIT system to support auto-ordering processes. Schematic plans are also emailed to stores for schematic plan implementation, increasing plan compliance. Blue Yonder’s channel clustering capability is used to group stores based on product performance to identify and localize customer preferences. Generated store groups are interfaced to the category knowledge base to support assortment optimization processes and recommend optimal assortments that are space-aware for schematic plan creation in space planning. Finalized schematic plans are interfaced to AEON’s PROFIT system for store auto-ordering. Blue Yonder’s category management capabilities are fully implemented and maintained by Blue Yonder on the Microsoft Azure Cloud platform to meet these criteria.
Operational Impact
Quantitative Benefit
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