永旺以顾客为先
公司规模
Large Corporate
地区
- Asia
国家
- Malaysia
产品
- Blue Yonder’s suite of category management
- Blue Yonder’s channel clustering capability
- Microsoft Azure Cloud platform
技术栈
- Cloud-based solutions
- Auto-ordering processes
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
AEON CO. (M) BHD. 是马来西亚领先的多业态零售商，旗下有超市、百货商店、专卖店和便利店以及购物中心，大多位于郊区住宅区。无论何时，无论在哪个市场，AEON 的活动都以不变的“客户至上”理念为指导。为了实施客户至上的战略，AEON 需要提高其能力，将合适的产品放在商店货架上，以满足当地需求。
挑战
AEON CO. (M) BHD. 是马来西亚一家领先的多业态零售商，它面临着诸多挑战，包括根据本地化示意图改善商店商品组合、消除缺货现象以及维护高效的商品组合清单以提高客户满意度。上市速度对于将合适的产品以适当的数量分配到合适的商店以提高销售额和最大限度地减少缺货至关重要。AEON 强调了基于云的解决方案对于缩短实施时间并快速实现投资回报的重要性。
解决方案
Blue Yonder 的一系列品类管理功能可帮助 AEON 快速高效地通过其供应链移动产品并有效利用零售空间。在空间规划中，针对已批准的商品组合制定示意图，并将其保存在品类知识库存储库中。已批准示意图的货架容量与 AEON 的 PROFIT 系统相连，以支持自动订购流程。示意图还会通过电子邮件发送到商店以实施示意图，从而提高计划合规性。Blue Yonder 的渠道聚类功能用于根据产品性能对商店进行分组，以识别和定位客户偏好。生成的商店组与品类知识库相连，以支持商品组合优化流程，并推荐具有空间感知的最佳商品组合，以便在空间规划中创建示意图。最终确定的示意图与 AEON 的 PROFIT 系统相连，以实现商店自动订购。Blue Yonder 的品类管理功能由 Blue Yonder 在 Microsoft Azure 云平台上全面实施和维护，以满足这些标准。
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