Sirqul 的物联网平台如何打造家乐福的全新店内体验
技术
- 分析与建模 - 机器学习
- 分析与建模 - 实时分析
- 网络与连接 - 蓝牙
- 网络与连接 - WiFi
适用行业
- 零售
适用功能
- 商业运营
用例
- 行为与情绪追踪
客户
家乐福
关于客户
家乐福，领先的跨国零售商
挑战
台湾家乐福的目标是到 2018 年底实现完全数字化。过时的人工分析和假设方法限制了家乐福改变客户体验的能力，并且缺乏实时决策能力。家乐福台湾的 CEO 并不仅仅依赖于销售数据、假设和不同的系统，而是领导了一项寻找互联物联网解决方案的计划，该解决方案可以让团队能够做出实时变化和更明智的决策。在实施之前，家乐福一直在努力解决他们的转化率问题，并且对客户决策过程没有正确的洞察力，也没有在不失去客户信心的情况下立即产生影响。
解决方案
如今，借助新的数字技术，零售商现在可以开发和部署店内分析，以更深入地了解客户行为并进行实时优化，从而提高商店效率和客户体验。台湾家乐福与 Sirqul 合作实施智能零售，为客户和员工提供更身临其境的互联体验。启用了新体验，并以发现客户旅程为中心，并利用具有人工智能和机器学习算法的设备实时改变店内体验。衡量物理世界中的行为并根据这些数据采取行动，使零售商能够对客户旅程产生影响并体验销售提升。这种名为 Edysen 的新数字技术使零售商能够在汇总和匿名的层面上跟踪购物者的行为（无需应用程序），以便更好地了解如何吸引、吸引和留住客户。 Sirqul 的专利 Edysen 设备可融入环境并检测来自手机的 WiFi 和 BTLE ping。捕获的数据特定于设备，不可识别个人身份。然后，该技术实时提取数据以启动一个事件或一系列事件，包括触发器、警报、自动化、促销、更改数字标牌等。
收集的数据
Notification Of System Issues, Temperature, Human Behavior, Traffic Behavior
运营影响
数量效益
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