Azuga Fleet Customer Success Story - Marlboro Towing
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Azuga Fleet
Tech Stack
- GPS tracking
- Geo-fencing
- Engine diagnostics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Sensors - GPS
Applicable Industries
- Automotive
Applicable Functions
- Logistics & Transportation
Use Cases
- Fleet Management
- Vehicle Telematics
Services
- System Integration
About The Customer
Marlboro Towing is a towing company based in Northeast Ohio. They offer their services across all 50 states in the United States. The company has a well-equipped fleet and a trained staff. They work with major auto clubs, insurance companies, and local emergency services. They also provide towing services for many local auto repair shops. Their extensive service area and partnerships with various organizations make them a significant player in the towing industry.
The Challenge
Marlboro Towing was facing several challenges. They were in search of a vehicle-based GPS tracking system to improve visibility in Towbook, their dispatching software. The company was also dealing with increasing issues related to driving behavior, including accidents and speeding tickets. These issues were not only affecting their operational efficiency but also increasing their liability. Furthermore, they had had bad experiences with vendors in the past, which made them cautious about choosing a new solution.
The Solution
Marlboro Towing implemented Azuga Fleet, a solution that provided real-time GPS location integration with Towbook, improving their dispatching efficiency. The solution also offered geo-fencing capabilities, which provided critical alerts when a truck entered, left, or stayed within a certain area. This feature helped the company keep better track of their fleet. Additionally, the solution provided engine diagnostics and fault code alerts, offering a digital record of maintenance and inspection information that didn't have to be updated manually. This feature helped the company maintain their fleet more efficiently and effectively.
Operational Impact
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