Baby & Co's Growth Journey with Brightpearl's Automation Solution
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Logistics & Transportation
Use Cases
- Retail Store Automation
- Theft Detection
Services
- System Integration
About The Customer
Baby & Co is a Direct-to-Consumer (DTC) British nursery retailer that has been in operation for 40 years. The family-run business, based in Bristol, specializes in strollers, prams, nursery furniture, and nursery equipment from premium brands including Bugaboo, Silver Cross, and Mamas & Papas. The company operates a webstore powered by Advanced Shopify and has a long-established high street store. Despite facing supply chain issues and rising prices, Baby & Co is confident about continued growth and delivering on its reputation for providing a personalized shopping experience for parents-to-be in Bristol, and beyond.
The Challenge
Baby & Co, a British nursery retailer established in 1982, experienced a 40% year-on-year growth which led to an increase in operational complexities. The family-run business, based in Bristol, specializes in strollers, prams, nursery furniture, and nursery equipment from premium brands. The company, which operates a webstore powered by Advanced Shopify, was bogged down by manual processes due to its growth. The business was faced with the challenge of managing stock across multiple locations and the enormous administrative task of manually adding all sales and customer data. Additionally, Baby & Co needed a new system to be operational within six weeks, ahead of HMRC’s ‘Making Tax Digital’ deadline.
The Solution
Baby & Co turned to Brightpearl, a flexible Retail Operating System (ROS), for a solution. Brightpearl's implementation process, managed by retail experts, takes an average of 110 days and boasts a success rate of 97%. However, for Baby & Co, the system was live in less than six weeks. The solution provided Baby & Co with instant access to a library of Plug & Play integrations and a range of dedicated Brightpearl functionality, including real-time reporting, integrated accounting, and a powerful Automation Engine. The real-time transfer of data between key pillars of Baby & Co’s tech stack, made possible by Brightpearl, proved to be a game changer. With Shopify connected seamlessly to Brightpearl, which automatically communicates with the brand’s 3PL providers, the majority of Baby & Co’s orders no longer needed manual intervention.
Operational Impact
Quantitative Benefit
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