技术
- 分析与建模 - 实时分析
适用行业
- 消费品
- 零售
适用功能
- 物流运输
用例
- 零售店自动化
- 盗窃检测
服务
- 系统集成
关于客户
Baby & Co 是一家直接面向消费者 (DTC) 的英国育婴用品零售商,已有 40 年的历史。这家家族企业总部位于布里斯托尔,专门销售 Bugaboo、Silver Cross 和 Mamas & Papas 等优质品牌的婴儿车、婴儿车、婴儿家具和婴儿设备。该公司运营一家由 Advanced Shopify 提供支持的网上商店,并拥有一家历史悠久的大街商店。尽管面临供应链问题和价格上涨,Baby & Co 对持续增长和兑现为布里斯托尔及其他地区的准父母提供个性化购物体验的声誉充满信心。
挑战
Baby & Co是一家成立于1982年的英国母婴零售商,同比增长40%,导致运营复杂性增加。这家家族企业位于布里斯托尔,专门生产优质品牌的婴儿车、婴儿车、婴儿家具和婴儿设备。该公司运营着一家由 Advanced Shopify 提供支持的网上商店,但由于其发展,手动流程陷入了困境。该企业面临着管理多个地点的库存的挑战以及手动添加所有销售和客户数据的庞大管理任务。此外,Baby & Co 需要一个新系统在 HMRC 的“税务数字化”截止日期之前的六周内投入运行。
解决方案
Baby & Co 向灵活的零售操作系统 (ROS) Brightpearl 寻求解决方案。 Brightpearl 的实施过程由零售专家管理,平均需要 110 天,成功率高达 97%。然而,对于 Baby & Co,该系统在不到六周的时间内就投入使用了。该解决方案使 Baby & Co 能够即时访问即插即用集成库和一系列专用的 Brightpearl 功能,包括实时报告、集成会计和强大的自动化引擎。 Brightpearl 使 Baby & Co 技术堆栈的关键支柱之间的实时数据传输成为可能,事实证明它改变了游戏规则。通过 Shopify 与 Brightpearl 无缝连接(自动与该品牌的 3PL 提供商进行通信),Baby & Co 的大部分订单不再需要人工干预。
运营影响
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