BacklotCars Drives More User Engagement With Domo
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Domo Everywhere
Tech Stack
- Data Integration
- Data Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Automotive
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
BacklotCars is a fast-growing startup that provides an online marketplace platform for auto dealers to buy and sell used vehicles wholesale. The platform allows dealers to transact on their schedules, eliminating the need for emails and calls to find the vehicles they need or to offload excess stock. Each interaction on the platform generates a wealth of rich data for both buyers and sellers. The company wanted to leverage this data to facilitate successful outcomes for both parties.
The Challenge
BacklotCars, an online marketplace platform for auto dealers, was looking for a way to collect and integrate data directly into their platform. The company wanted to provide users with easy and instant access to relevant insights to inform their deals, instead of having to request a manual report. The sales staff was using Domo to collect insights which they then shared with their specific auto dealer customers. However, this process still created an extra step of having to create and send out the report.
The Solution
BacklotCars implemented Domo Everywhere to help their auto dealer customers leverage data. Domo Everywhere allowed BacklotCars to share key data in real-time with customers without overburdening their sales staff. By enabling self-service, BacklotCars significantly improved its customer experience. Users could now access data at any time, understand where their sales were coming from and why. The maps feature was particularly popular as it showed customers who their followers were and the community of who is buying from who, building trust in the platform and marketplace as a whole.
Operational Impact
Quantitative Benefit
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